DetailZeus
New member
- Nov 30, 2016
- 253
- 0
-More "ceramic" AIO's with jeweling ability and durable fillers that are easy to use. Similar to Carpro Essence.
-More "coating lite" products with durability about a year (including winter). I think a lot of the products on the market now would fit the bill if you just knocked down the price point. If I'm going to reapply yearly the coating need to be $30 or less IMO. It also shouldn't require a booster, have acceptable slickness, and stand up to water spots just fine on it's own. Think how Gloss Coat was originally marketed.
My idea is you market a "synergistic" AIO + coating lite combo that can affordably be done on a yearly basis. I think this would be the ideal daily driver combo. The reality for me is most vehicles I detail could really use a very light polish once a year. Here in the Midwest *something* always seems to happen over the course of the year whether it's someone brushing up against the door in the city, weird fallout from construction, marring from a snow brush, or new girl putting her Starbucks on the roof. It just gives me peace of mind I can take care of things in the spring without ruining my $300, multi-layer coating I put on a year ago. It also eliminates the struggle of trying to chemically revive a coating that may or may not have made it through a brutal winter.
What I'd like to see is your basic spring detail where you use your "ceramic" or "primer" AIO (choose whatever cool marketing term you want) just as you would any other like HD Speed or D166. Then you wipe off the residue, put down a layer of an easy to use coating and let it cure for a few days. After that all you do is literally wash and dry the car until the next spring.
What do you all think? What price would you need to see this combo at to do it yearly?
-More "coating lite" products with durability about a year (including winter). I think a lot of the products on the market now would fit the bill if you just knocked down the price point. If I'm going to reapply yearly the coating need to be $30 or less IMO. It also shouldn't require a booster, have acceptable slickness, and stand up to water spots just fine on it's own. Think how Gloss Coat was originally marketed.
My idea is you market a "synergistic" AIO + coating lite combo that can affordably be done on a yearly basis. I think this would be the ideal daily driver combo. The reality for me is most vehicles I detail could really use a very light polish once a year. Here in the Midwest *something* always seems to happen over the course of the year whether it's someone brushing up against the door in the city, weird fallout from construction, marring from a snow brush, or new girl putting her Starbucks on the roof. It just gives me peace of mind I can take care of things in the spring without ruining my $300, multi-layer coating I put on a year ago. It also eliminates the struggle of trying to chemically revive a coating that may or may not have made it through a brutal winter.
What I'd like to see is your basic spring detail where you use your "ceramic" or "primer" AIO (choose whatever cool marketing term you want) just as you would any other like HD Speed or D166. Then you wipe off the residue, put down a layer of an easy to use coating and let it cure for a few days. After that all you do is literally wash and dry the car until the next spring.
What do you all think? What price would you need to see this combo at to do it yearly?
McKee's is close at $45 retail. To clarify this is assuming you only get one use out of the coating bottle. If the bottle lasts multiple uses after you open it that obviously changes things. Personally I think there's more room in the market between inexpensive sealants and premium multi-year coatings. Even if that market is just me :laughing:
Lol.
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