Question: Tuf Shine wheel cleaner, can you dilute?

Did someone say they diluted it 2:1 with distilled water? I thought I read that.
[h=1]TUF SHINE Tire Cleaner CONCENTRATE 128 oz.[/h]

New Formula! Featuring a stronger-than-ever cleaner to remove the most stubborn tire dressings, Tuf Shine Tire Cleaner now requires less product be used to completely clean the tire! The new formula Tuf Shine Tire Cleaner is biodegradable and safe for the environment!

Concentrated formula dilutes 1:1 with water!