tkendrick
New member
- Mar 28, 2011
- 118
- 0
A couple of marketing strategies that may only bug me.
#1) I frequently see a company announce a new and improved version of a product. (Carpro recently announced a new version of Reload) A video comparison does show impressive results. I want the new version but it isn't yet available.
Soon thereafter, all the websites start putting the current version of Reload on sale. Can't say that I blame them. However, I always wonder, why would anyone want to buy a lesser version of a product no matter the price?
Seems to me, websites should blow out the older version before the new one is announced.
#2) Here's a FAQ from cquartz finest:
What is the difference between CQuartz and CQuartz Finest?
The short answer is just about everything. There are many differences between CQuartz and CQ Finest. While both are glass coatings Finest offers greater gloss, dust and dirt resistance, fine swirl resistance, a slick to the touch feel, more resistance to water spots and the environment, and FINEST is offered only through Authorized Installers who have developed their skills and take the utmost pride in their work.
I understand a companies desire to have exclusivity for professional detailers. I don't understand why they would expect me as a consumer to buy a lesser product (cquartz)
Although I like their products I have decided to buy 22ple. At least I know I'm buying the best they have to offer.
Am I the only one that is bugged by these marketing strategies?
#1) I frequently see a company announce a new and improved version of a product. (Carpro recently announced a new version of Reload) A video comparison does show impressive results. I want the new version but it isn't yet available.
Soon thereafter, all the websites start putting the current version of Reload on sale. Can't say that I blame them. However, I always wonder, why would anyone want to buy a lesser version of a product no matter the price?
Seems to me, websites should blow out the older version before the new one is announced.
#2) Here's a FAQ from cquartz finest:
What is the difference between CQuartz and CQuartz Finest?
The short answer is just about everything. There are many differences between CQuartz and CQ Finest. While both are glass coatings Finest offers greater gloss, dust and dirt resistance, fine swirl resistance, a slick to the touch feel, more resistance to water spots and the environment, and FINEST is offered only through Authorized Installers who have developed their skills and take the utmost pride in their work.
I understand a companies desire to have exclusivity for professional detailers. I don't understand why they would expect me as a consumer to buy a lesser product (cquartz)
Although I like their products I have decided to buy 22ple. At least I know I'm buying the best they have to offer.
Am I the only one that is bugged by these marketing strategies?