parshooter
New member
- May 17, 2015
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"There's a sucker born every minute". Barrett Jackson Premium Car Care Products. Seriously ???
As PT Barnum once said...
- Thread starter parshooter
- Start date
Setec Astronomy
Well-known member
- Aug 31, 2010
- 15,641
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That's a little harsh, isn't it?
FUNX650
New member
- Dec 1, 2010
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Where have you been?
They've been on the market for a couple three years.
They've previously been discussed on this forum.
http://www.autogeekonline.net/forum/off-topic/74163-barrett-jackson-products.html
Bob
parshooter
New member
- May 17, 2015
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Well. since I only joined last May, I wasn't here.
FUNX650
New member
- Dec 1, 2010
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Then you must not get out of the house very much:
They've been sold at many auto parts stores for
quite a while now; never here at AGO.
Bob
jcaustin87
New member
- Oct 9, 2015
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I always recommend doing a quick search before firing off a new topic.
vanev
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- Sep 27, 2015
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The world does not need any more brand names of auto detail products.
Unfortunately, this is trending.
I see a record setting over saturation of brand names to flood the market on the way.
Really, it is already taking place.
From a marketing standpoint, it seems like a good idea on paper.
From a professional detailers point of view, it can appear as one more white label brand on the store shelves.
Possibly taking away dollars from company's that make a living doing this, and doing a great job at it.
Who knows?
Maybe some of these products are actually good.
Then again, maybe they are just a white label brand of an existing product with a simple change in color and scent.
More info:
Farecla:
About Farécla | farecla
Barret Jackson Detail Products / YouTube
https://www.youtube.com/watch?v=1ccu7P7Jf20
Unfortunately, this is trending.
I see a record setting over saturation of brand names to flood the market on the way.
Really, it is already taking place.
From a marketing standpoint, it seems like a good idea on paper.
From a professional detailers point of view, it can appear as one more white label brand on the store shelves.
Possibly taking away dollars from company's that make a living doing this, and doing a great job at it.
Who knows?
Maybe some of these products are actually good.
Then again, maybe they are just a white label brand of an existing product with a simple change in color and scent.
More info:
Farecla:
About Farécla | farecla
Barret Jackson Detail Products / YouTube
https://www.youtube.com/watch?v=1ccu7P7Jf20
Souldetailer
New member
- Feb 13, 2015
- 673
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Actually, (on paper) to reach a specific target market or reach a segment your current products are not reaching, you change the branding and imaging to match the new target. For example: if your new target segment doesn't like your pink car wash with floral scent--you change the color and scent, change the name to match the target, repackage and put it out there.
I often wonder how often professional detailers identify their market, the people most likely to need their service and can pay for it, and market to that group.
vanev
New member
- Sep 27, 2015
- 438
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Right.
I agree with you as far as professional detailers go.
In regards to Barret Jackson specifically, I see it differently.
Based on the market strategy of Barrett Jackson products, I don't see a re-branding or a re-imaging in sight.
I certainly do not see a change in the target demographic.
Maybe a new alignment with a new selection of stores, but I doubt that as well.
If anything, a more aggressive and widespread message to the target demographic to come.
Barret Jackson as a company is on the move.
They are growing and expanding aggressively.
They do a great job at what they do, but it is always a risky thing to take on aspects that are not part of your core business.
Can it work? Sure!
Time will tell.