Niko Molina
New member
- Apr 10, 2014
- 134
- 0
Anyone done this? Or know anyone that's done this?
I mean, they hit two markets...
1) The cheaper coin-op car bays for clients' DD's that don't really care about paying for a pricier detail and just want a quick wash. Typically just want a quick little shine...I mean after all, they wouldn't be able to point out, or care for swirls/holograms/etchings/etc that we detailers see in the paint. The lower-end Chevy's, Fords, Toyotas, etc. etc. and people not looking for a high end detail, but just want their car washed would come through here.
Read that these run from $300,000-$500,000 with some even going upwards of $1,000,000.
Fixed Profesional Detailing
Mobile Profesional Detailing
2) The more "professional", expensive, luxurious details for clients that want to pay $100-ish for a basic "wash & wax" and sometimes looking for 1, 2 and 3 step correction processes with the bill racking up over $500. The jobs that we detailers enjoy doing. These clients are a little more picky and some may or may not be able to spot the swirls/holograms/etchings/etc in the paint. They're looking for the higher end car wash. The BMWs, Audis, Mercedes, Porsches, Ferarris, "Garage Queen" cars, etc. etc. would come through here more or you would be going to their house if you're professional mobile detailer.
The startup for these are low compared to the coin-ops. $20,000 would get you a very well-build detailing rig if you're mobile. I'm not positive on the $$$$ it would take to open/run a fixed location, but I'd imagine far less than it would a coin-op place.
What could go wrong from this?
Would you have similar sounding names?
ie...
Mike's Quick Wash : Mike's Professional Detailing
Mike's Simple Shine Solution : Mike's Luxury Detailing
Or would you have names that you wouldn't be able to link the two together?
ie
Quick Wash : Mike's Profesional Detailing
Simple Shine Solution : Mike's Luxury Detailing
Would you have flyers/advertisements at each location advertising the other location?
Ie at the coin-op place, "If you're looking for a more in-depth and intricate cleanse of your vehicle, visit Mike's Professional Detailing for spectacular professional detailing services."
Ie at the professional place, "If you're looking for a quick wash and you don't have a lot of cash or time to spare for a professional detail, head over to Mike's Quick Wash to shine your vehicle right on up!"
^^me personally I wouldn't have a flyer telling my professional detail clients to go to the coin-op car washes because I know how harmful the brushes are to the car's paint lol. However, given I was in this circumstance with owning both a coin-op and a professional detailing business, I WOULD have a flyer suggesting my "coin-op clients" to check out the upgraded "professional detailing service" that I have to offer.
I mean, they hit two markets...

1) The cheaper coin-op car bays for clients' DD's that don't really care about paying for a pricier detail and just want a quick wash. Typically just want a quick little shine...I mean after all, they wouldn't be able to point out, or care for swirls/holograms/etchings/etc that we detailers see in the paint. The lower-end Chevy's, Fords, Toyotas, etc. etc. and people not looking for a high end detail, but just want their car washed would come through here.
Read that these run from $300,000-$500,000 with some even going upwards of $1,000,000.

Fixed Profesional Detailing

Mobile Profesional Detailing
2) The more "professional", expensive, luxurious details for clients that want to pay $100-ish for a basic "wash & wax" and sometimes looking for 1, 2 and 3 step correction processes with the bill racking up over $500. The jobs that we detailers enjoy doing. These clients are a little more picky and some may or may not be able to spot the swirls/holograms/etchings/etc in the paint. They're looking for the higher end car wash. The BMWs, Audis, Mercedes, Porsches, Ferarris, "Garage Queen" cars, etc. etc. would come through here more or you would be going to their house if you're professional mobile detailer.
The startup for these are low compared to the coin-ops. $20,000 would get you a very well-build detailing rig if you're mobile. I'm not positive on the $$$$ it would take to open/run a fixed location, but I'd imagine far less than it would a coin-op place.
What could go wrong from this?
Would you have similar sounding names?
ie...
Mike's Quick Wash : Mike's Professional Detailing
Mike's Simple Shine Solution : Mike's Luxury Detailing
Or would you have names that you wouldn't be able to link the two together?
ie
Quick Wash : Mike's Profesional Detailing
Simple Shine Solution : Mike's Luxury Detailing
Would you have flyers/advertisements at each location advertising the other location?
Ie at the coin-op place, "If you're looking for a more in-depth and intricate cleanse of your vehicle, visit Mike's Professional Detailing for spectacular professional detailing services."
Ie at the professional place, "If you're looking for a quick wash and you don't have a lot of cash or time to spare for a professional detail, head over to Mike's Quick Wash to shine your vehicle right on up!"
^^me personally I wouldn't have a flyer telling my professional detail clients to go to the coin-op car washes because I know how harmful the brushes are to the car's paint lol. However, given I was in this circumstance with owning both a coin-op and a professional detailing business, I WOULD have a flyer suggesting my "coin-op clients" to check out the upgraded "professional detailing service" that I have to offer.