Opticoat 2.0 discontinued, OptiCoat Pro sees price increase

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I have three tubes of 2.0 for sale!!!!



JK

When it come down to it I'll be testing and waiting to see how this new Gloss-coat is. I think Optimum has to do what they see and feels right.
 
The whole permanent thing was a lot of baloney anyway. Coatings require maintenance polishing just as non coated paint so the longevity claims never made sense from the get go. The real killer advantage of coatings is how incredibly easy they make regular maintenance procedures possible after the coating is applied. They require less washing and repel water and dirt like nothing else on the market. That's why coatings are special. They make maintaining a cars paint effortless, and thus saving time and money and allowing people to drive more and maintain less.
 
Evan.J said:
I have three tubes of 2.0 for sale!!!!



JK

When it come down to it I'll be testing and waiting to see how this new Gloss-coat is. I think Optimum has to do what they see and feels right.
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Well if you decide you want to sell one or two to free up some cash to purchase Gloss-Coat, you know where to find me ;)
 
I'm still wondering if vendors have been prohibited from selling remaining stock of OC 2.0. It seems an odd coincidence that OC 2.0 is out of stock in the AG store tonight, unless everyone read this thread and rushed to buy it.

EDIT: I notice a couple of other popular online stores are showing it as out of stock. Again, hard to believe this is a coincidence unless they have been out of stock for some time (presumably because they were told to draw down their inventories because of the new product coming out).
 
The word "permanent" and "Lifetime" is a strong statement.

Permanent - lasting or intended to last or remain unchanged indefinitely.
Indefinitely - for an unlimited or unspecified period of time.
Unspecified - not stated clearly or exactly.

Well in a way it makes sense if you break it down, so maybe that's why the changed there business plan?

If it's not clearly stated and you install it and a customer asks "so how long will it last?" and you just say :dunno: because it's unspecified :D

Lifetime - the duration of a thing's existence or usefulness.

but like I was saying, Lifetime and Permanent are strong statement. I have read on FB of a detailer that claimed permanent to customers when they did apply OC came back and bit them in the tooshy, so they had to go back and reinstall all the jobs they did. They were not happy campers from what I read.
 
Is it just me or does it seem like nowadays everyone is trying to copy the entire CarPro line of products?

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How do we know that they haven't just changed the name from Oc 2.0 to Gloss Coat?
 
Nicholas@Autowerx said:
Is it just me or does it seem like nowadays everyone is trying to copy the entire CarPro line of products?

Sent from my N9810 using AG Online
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After some thought, the price of $60 for one 10cc tube of Gloss-Coat is very competitive with CQuartz UK.

CarPro is currently charging $55 for a 30ml kit of UK with a sample bottle of Reload.

Based on the preliminary reports I've heard, the Optimum gloss-coat will probably have an easier application process than UK (though nothing beats C.A.R. Products' BulletProof in this area) and will not need periodic "refreshes" like UK does.
 
This is certainly not the slickest launch of a new product.

I have no problem with the removal of the word 'permanent' from the advertising, here in the UK we have strong consumer legislation and I suspect such a claim, if tested would not stand much scrutiny. A product which last 5 or even 10 years still cannot be considered permanent. I would consider such a claim to mean it will last the life of the car, which obviously can be several decades, for some cars.

Maybe the Optimum marketing department (do they have a marketing department?) missed a big opportunity by not predicting what happens when insufficient is presented to the market. This could have been a good launch to say we have listened to our customers and worked hard to add features such as greater gloss and slickness whilst keeping the highly valued charastics of Opticoat
 
Lowejackson said:
Maybe the Optimum marketing department (do they have a marketing department?) missed a big opportunity by not predicting what happens when insufficient is presented to the market. This could have been a good launch to say we have listened to our customers and worked hard to add features such as greater gloss and slickness whilst keeping the highly valued charastics of Opticoat
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This seems to be about the way it usually goes.
 
I'm a huge OPT fan, but they are all over the map when it comes to having a plan. How many times have we seen the coating re-named & the "plan" re-imagined (territories anyone)? Seems to me their long-term vision is just to wing it as they go. I think part of the problem is that their marketing department consists of one person, to my knowledge at least.

That said, I'm still a big fan/user of OPT products. I just get frustrated with stuff like this constantly going on. Plus, even though I have been an authorized OCP installer and was the first in the area, I won't be able to stay qualified any longer, based on the minimum commitment levels b/c I only do this part time. I guess having their requirement of having 100k worth of liability insurance isn't good enough these days.
 
From what I keep reading, it seems that everyone is mad about the loss of 2.0, but it seems that only the people complaining are not the pro level guys. Are you guys mad because you were using 2.0 to make a side gig work, and now you don't have that anymore, because it seems to me that if you were just using it on your car or truck and you have already installed it, that you would have plenty enough product left to redo said vehicle if it ever needed it.
I think it is a good decision for a coating company to offer "Pro Only" applications, and stand behind the pros and also give them a radiused territory. That is just my opinion. I have one vehicle that I coated with 2.0, and that was a no charge detail for the owner of the shop I use. I have not used the rest yet, but if I do, it would be on my vehicle.

HUMP
 
ZL1 Mark said:
They took 2.0 and enhanced all properties other than durability.
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I keep coming back to this quote.

As some others have mentioned (or maybe it was just me), for a long time Optimum has struggled to differentiate the offerings of pro/authorized installers vs. "amateur" installers or those who might want to do it themselves.

It really seems now that OC 2.0 was too close to OCP, so they had to change 2.0 and reduce its durability. It took me a long time to be comfortable with the fact that 2.0 wasn't quite up to the pro product, and now I am quite sad that I won't have OC 2.0 for my most demanding application, which is wheels.

But as someone else mentioned, is this really the solution to the problem Optimum perceived? It will be interesting to see how this effects the competitive situation for pro installers, whether the exclusivity offsets the price increase, etc.

I'm still hoping that the official line from Optimum winds up being that the durability of Gloss-Coat vs. 2.0 is unchanged. However, the claim of "up to two years durability" doesn't face off very well against OCW at 5 months, PBL at 3 years, Detailers Coating at 2 years, Sonus Ion at 1 year, and DG Enviroshield at 2 years. On the other hand, it apparently still comes in a syringe instead of a spray bottle, which some have considered a dividing line between "coatings" and "enhanced sealants".
 
Don't know how much longer I will be a pro installer with this news. The minimum $300 purchase alone guarantees you have to 'pay' at least $3600. A year out of pocket to be a pro installer.

I just don't sell that many coatings. Especially at a minimum of $495 at each sale in my rural market.

Looks like I'll be soon switching to only selling DP Coating and something a little higher end. Maybe EXO or cquartz. These moves have basically cut the guys that don't serve really high end markets out of the coating game.

On to bigger and better things I suppose!

Sent from my SAMSUNG-SM-G900A using AG Online
 
builthatch said:
really? you pay $50-$60 for enough consumer-grade CQ (30 ml) to do one average sized car, right?

10cc of 2.0 will do two cars of the same size imo if you use it right. but even if it did one...it's priced about same and with the new tweaks, looks like it'll be a better product anyway.
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My current 50ml bottle of CQUK has put two coats on a large sedan, one coat on a large SUV, and one coat on two motorcycles. There is still about half a bottle left.
 
Driven Auto Detail said:
I'm a huge OPT fan, but they are all over the map when it comes to having a plan. How many times have we seen the coating re-named & the "plan" re-imagined? Seems to me their long-term vision is just to wing it as they go. I think part of the problem is that their marketing department consists of one person, to my knowledge at least.
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Me too (OPT fan). And I agree, as I mentioned earlier in the thread. There is a pro detailer who I have tremendous respect for, however he has been very vocal in the call for exclusivity of the pro products, and I wouldn't be surprised if his opinions were not only responsible for the slow release of OC 2.0 as well as this current change.

Maybe you should apply for the Marketing Director job? Dr. G is a genius, but by his own admission, he's not a detailer.

Driven Auto Detail said:
even though I've been in Authorized OCP installer from the beginning, I won't be able to stay qualified any longer, based on the minimum commitment levels b/c I only do this part time.
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You don't do 24 cars a year? Maybe a little less, because it sounded like you could include other products in the minimum buy requirements.

I do have to muse again whether this is an attempt to "legitimize" the industry, by making sure that only full-time detailers can apply OCP.
 
VP Mark said:
Don't know how much longer I will be a pro installer with this news. The minimum $300 purchase alone guarantees you have to 'pay' at least $3600. A year out of pocket to be a pro installer.

I just don't sell that many coatings. Especially at a minimum of $495 at each sale in my rural market.

Looks like I'll be soon switching to only selling DP Coating and something a little higher end. Maybe EXO or cquartz. These moves have basically cut the guys that don't serve really high end markets out of the coating game.
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You're full time, right? I saw one of the hard-core Optimum guys posting on another forum, and he's not in a rural market, saying he wasn't sure how these higher prices were going to fly for him.
 
Setec Astronomy said:
You don't do 24 cars a year? Maybe a little less, because it sounded like you could include other products in the minimum buy requirements.

I do have to muse again whether this is an attempt to "legitimize" the industry, by making sure that only full-time detailers can apply OCP.
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I work a full-time job and only detail part-time. Being a mobile detailer in Central Indiana means I can only offer my services part of the year (8 months out of 12, at best). Saturday's are my OC days. I'd love to be able to do 24 OC jobs each year, but the demand just isn't there, at least not at the price point outlined by OPT.
 
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