What about full timers that don't sell a lot of high end coatings because of their locations? Shut out.
What about those that do not want to invest a minimum of 3600 per year to install a very small line of products? Shut out.
As for selling Gloss Coat, I'm sure it is a fine product but there are a LOT of really good products that last 2 years. Why should I pay more for Optimum version of a 2 year coating?
I'm not sure who all these guys are who are scamming the authorized installer system. OC Pro installs (had) plenty of profit margin. Now if you are selling the coating for $495, the profit is about $350. Still a good day! However, now that the price has been increased the market just grew a little smaller, especially when accounting cost of prep and correction before application.
I live in a small rural market. Sometimes I will do 5+ coatings in a month, sometimes I will go 2-3 months without an installation. I'm VERY sure that there are no other shops fighting for my territory, but none the less it will inevitably be empty.
As I said before, I'm a big Optimum fan and use their products on a daily basis. I will continue to use them. I do feel however that smaller operations in smaller markets are getting a strong "go big or get out" message. If that is true, I understand. It is their business, their products, and their choice. But it still does not mean that it's not frustrating for me to lose a good stream of income.
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i understand that point.
but, it's common in business, especially in businesses selling tangible goods.
there has to be a concrete distribution plan in place. and, with something service-based like detailing, without having someone visiting the shop to see what's going on, you have to figure out what data to use to make a cut-off to delineate who can be direct and who can't be.
commonly, a quota is what companies use. basically, if you can't buy enough to stay direct, then you aren't part of that particular level of distribution and must deal with the next level, which is through a distributor.
the problem with quotas alone is that they don't discern between quality and quantity. so what you do is take a look at how the business presents itself, what is their reputation, do they conduct business in a manner that is in line with your own operation and standards?
so, between those two things, you should be able to separate things pretty cleanly. will some people be upset? of course! everyone wants to be direct. everyone wants to be "in".
it's just not practical though for the manufacturer to consider every last person - you have to pic a spot and run with it as the dividing line.
as far as your question about competing product...if you truly believe a competing product is better, then you have to go with that. i was thrilled with 2.0 and given the claims made about Gloss-Coat and the initial feedback from beta testing...it's even better than 2.0 on many fronts. and, i believe OPT is thinking the same thing. their Gloss-Coat will be superior to anything else readily available outside of professional ranks.
i just don't think it's that big of a deal. i think there is more opportunity than there ever was to make money detailing. if not being an auth installer is that big of a deal for anyone but they weren't even doing that much business with OPT in the first place, i don't know what to say about that
"1 cc of Pro doesn't even cross to 1 cc of 2.0..."
Very Interesting
Does this mean that OC 2.0 actually lays down a "thicker" layer of product than OCPro?
That is really interesting, if the OCPro is able to offer more protection with less thickness
more thickness...approximately double according to OPT's film thickness claims. you end up using more Pro per area than you do 2.0.
while they both come in syringes and are kind of similar in application, they are really pretty different from each other in composition and performance (how they apply and end up).
i'm not an expert, but this is what i've seen with my own eyes.
- not allowed to edit my previous post for some reason.
