Opticoat 2.0 discontinued, OptiCoat Pro sees price increase

[MikeC78]

You are missing the whole point here.

People are or were applying 2.0 and CALLING IT THE PRO VERSION and then charging a PRO PRICE.....yet they were not getting what they paid for.

Do you understand that part? What is it about that that people are not grasping?

No one is selling Mequiars and making the claim that its Zaino.....or selling Mother's and claiming it's Sonax.....your comparing apples and oranges.

Now you bet yer hide that if Meguiars made a product designed for Pros only and others went around selling something else and claiming it was the Pro Only version they would do something about it.

Anthony

Meguiars makes all kinds of products designed for Pros, they are available at your local parts store. So what?

Do you know of anyone who was selling Opti-2.0 and selling as a Pro product? Have any claims to back that up? Sounds like that is what was(you) made up, since Opti took it off the market. But nobody knows the real truth.

How much of a market share is there with Opti? I can bet its very small, 99% of the consumers never heard of it. Get over it.

With your logic, I could purchase any product and market it for whatever I want. Is it honest? Hell NO! It would be deceptive, but I could tell the consumer whatever I wanted, if you could get away with it. E.G. I'll buy CarproUK and tell someone its CarPro Finest after its applied, minus attaching a sticker. Get the point...

 

[allenk4]

Doing something for a living does not make them a "Professional" as you have stated earlier, there are lots of guys detailing for pay, that are not doing quality work

I am in sales. Lots of my competitors, obviously do it for a living, but do not act professionally


I have seen the brief description of the certification process that OPT uses to assess whether someone can become an authorized professional installer. It does not appear that the bar is very high, to be deemed a Pro. I don't blame OPT, because there is no reasonable way to accurately assess applicants without it being cost prohibitive


Regarding the mandated price-point; that is done in lots of industries. The real reason is so that the Supplier can maintain their high price to the end seller. It works as long as your product can be effectively differentiated from its competitors. In my opinion OPT has lost this ability with the warranty change on OCP. The conversation with the Customer is very different when asking them to pay $495 for a coating that is guarantees for the life of the vehicle versus the same $495 for a product that is guaranteed for 5 years

 

[allenk4]

Anthony,

What do the recent changes by OPT do to prevent these unscrupulous detailers from applying Gloss-Coat and charging the Customers the OCP price

I was following you, but you lost me

 

[SYMAWD]

Anthony,

What do the recent changes by OPT do to prevent these unscrupulous detailers from applying Gloss-Coat and charging the Customers the OCP price

I was following you, but you lost me

It's not about the price, he said that people were claiming 2.0 as Pro. They can't do that with Gloss Coat because it now has a much shorter life-span.

 

[Anthony Orosco]

Meguiars makes all kinds of products designed for Pros, they are available at your local parts store. So what?

Do you know of anyone who was selling Opti-2.0 and selling as a Pro product? Have any claims to back that up? Sounds like that is what was(you) made up, since Opti took it off the market. But nobody knows the real truth.

How much of a market share is there with Opti? I can bet its very small, 99% of the consumers never heard of it. Get over it.

With your logic, I could purchase any product and market it for whatever I want. Is it honest? Hell NO! It would be deceptive, but I could tell the consumer whatever I wanted, if you could get away with it. E.G. I'll buy CarproUK and tell someone its CarPro Finest after its applied, minus attaching a sticker. Get the point...

Umm...you're still off in left field here.

First, yes several people in my area alone were using 2.0 and claiming it was the Pro version. In fact people would call Optimum and ask about the warranty because they had the Pro, or what they thought was the Pro version.

Second, yes many products can be used by both PRO and non-pro alike. BUT....if one product was made and designed to be sold by qualified pros ONLY then what ever company it is would be upset and seek to control that end of their product. Now Gloss Coat can be used by BOTH pro and weekend warrior. OCP is for the Pro only.

Third and last, yes you can purchase a product and call it what you want and lie and deceive people. But why? Is that how you want to be treated as a buyer or consumer?

Anthony

 

[Rsurfer]

It's not about the price, he said that people were claiming 2.0 as Pro. They can't do that with Gloss Coat because it now has a much shorter life-span.

Yeah, but it will take the customer 2 years to find that out.

 

[Anthony Orosco]

Anthony,

What do the recent changes by OPT do to prevent these unscrupulous detailers from applying Gloss-Coat and charging the Customers the OCP price

I was following you, but you lost me

I'll gladly answer to the best of my ability.

When the Opti-Coat first came out and sold to detailers, it was to be for pros only. Based on a lax definition of "pro". It was to be a territory type of product but it grew beyond that capability quickly and things got out of sorts from what I gather. Then the general public wanted something like Opti-Coat for their own use. Hence the birth of 2.0

Fast forward to now and some folks started advertising that they would apply Opti-Coat at a cost much cheaper then what should be charged but in reality they were using 2.0 because you can't get the Pro version from just anywhere. In the start Opti-Coat had to be prepared as you ordered it, it did not have a long shelf life but that has changed over time when Dr. G made advancements in the formula.

So with the new name comes some new marketing and also restrictions. The formula for Gloss Coat is slightly different from the 2.0 in that it has some extra gloss and slickness added. It will last at least a year, even 2, IF the paint is cared for on a regular basis. There is no warranty offered for the Gloss Coat BUT both Pro and non-pro can use it. In fact we use the non-pro version in our shop and we sell it as a one year coating and we also offer them the Pro version for an extra cost of course.

What will keep people from selling it as the Pro version is the new restrictions for installers, the promo ads and also the marketing that will come with it. So let's say that you have a shop and want to offer the Pro version. You will have window decals, wall posters and such labeling you as the ONLY certified installer of OCP in your city or area of Anywhere USA. There will be no other installer. Now you can also offer the Gloss Coat but it will not have a warranty which coincides with your clients car, year, make, model and VIN#. If a shop is found to be conducting biz in a deceptive manner they will be removed from the program.

In other words, Optimum is seeking to make a true and valid product that people can actually trust to do what it says it will do and like all things new, there are growing pains. This will be a whole system of car care.

Take care,
Anthony

 

[Anthony Orosco]

I also meant to add......the Pro program is getting a reboot for lack of a better word. Dr. G has been very busy with the broader spectrum of the Opti-Coat system as a whole. It will be much clearer in time to come.

 

[Rsurfer]

I also meant to add......the Pro program is getting a reboot for lack of a better word. Dr. G has been very busy with the broader spectrum of the Opti-Coat system as a whole. It will be much clearer in time to come.

Does it mean that this may not apply anymore?

What will keep people from selling it as the Pro version is the new restrictions for installers, the promo ads and also the marketing that will come with it. So let's say that you have a shop and want to offer the Pro version. You will have window decals, wall posters and such labeling you as the ONLY certified installer of OCP in your city or area of Anywhere USA. There will be no other installer.

 

[Anthony Orosco]

Does it mean that this may not apply anymore?

What will keep people from selling it as the Pro version is the new restrictions for installers, the promo ads and also the marketing that will come with it. So let's say that you have a shop and want to offer the Pro version. You will have window decals, wall posters and such labeling you as the ONLY certified installer of OCP in your city or area of Anywhere USA. There will be no other installer.

Just means that new guidelines will be in place to ensure the end user has more support and protected area. Like I said before, it's a whole system of vehicle protection now. Not just the OCP.

I am out for the most part on this discussion now. Off to the shootin rangeIm the MAN

 

[Rsurfer]

I hope your right, Anthony.
"You will have window decals, wall posters and such labeling you as the ONLY certified installer of OCP in your city or area of Anywhere USA. There will be no other installer."

Just means that new guidelines will be in place to ensure the end user has more support and protected area. Like I said before, it's a whole system of vehicle protection now. Not just the OCP.

I am out for the most part on this discussion now. Off to the shootin rangeIm the MAN

 

[allenk4]

It's not about the price, he said that people were claiming 2.0 as Pro. They can't do that with Gloss Coat because it now has a much shorter life-span.

Why would the shorter life-span of whatever I lie about and put on prevent me from saying, "Ma'am, for $495 I will coat your car with Opti-Coat Pro". And then proceed to use whatever I want.

That consumer would have to bring that car back to the detailer, 3 times over the next three years at $100 a pop (minimum) to fulfill the terms of the warranty


Google Opti-Coat 2.0 and you will see that there already lots of detailers who offer OC2 at above the OCP minimum price mandated by OPT. Consumers do not know the difference between Compound and Polksh, much less OCP and OC2

 

[hernandez.art13]

You don't pay attention in class....too busy listening to detailing podcasts

I can't help you at this point

 

[tdekany]

Why would the shorter life-span of whatever I lie about and put on prevent me from saying, "Ma'am, for $495 I will coat your car with Opti-Coat Pro". And then proceed to use whatever I want.OC2

1- this part of your post shows that you are thinking like a salesman. Most people and detailers are honest and do not think like that.

2 - i still can't figure out why you are so concerned with this issue since your made it clear that you have no interest in the product itself.

3 - did you ever receive a reply from DR G about their claim of OC thickness? What was it?

 

[Flash Gordon]

In regards to "permanent"...let's say you walk in to a car dealer and ask if thepaint job on their new BMW is "permanent"? The sales person will most likely say, "Yes it is".


Anthony

Seriously?!?!? That's the best you've got ?!?

If a sales person made that statment it would only show their ignorance. Paint that is permanent - L-O-L

 

[tdekany]

PS: a potential client can always check who is approved to use OC pro on the optimum website.

 

[tdekany]

Seriously?!?!? That's the best you've got ?!?

If a sales person made that statment it would only show their ignorance

You live in the same city as Optimum, how is it that you don't just communicate with DR G himself? I mean why the h8te? I don't follow.

 

[allenk4]

Im the MAN

1- this part of your post shows that you are thinking like a salesman. Most people and detailers are honest and do not think like that.

2 - i still can't figure out why you are so concerned with this issue since your made it clear that you have no interest in the product itself.

3 - did you ever receive a reply from DR G about their claim of OC thickness? What was it?

If, as you say, most detaliers are honest, then there is no OPC/OC2 slight of hand that is being suggested. Clearly, I was posing a hypothetical

I am interested, because it is interesting to me

I have received replies to two of my emails to Dr. G.
He failed to answer the thickness question and the drops per panel question on both occasions

 

[tdekany]

Im the MAN

If, as you say, most detaliers are honest, then there is no OPC/OC2 slight of hand that is being suggested. Clearly, I was posing a hypothetical

I am interested, because it is interesting to me

I have received replies to two of my emails to Dr. G.
He failed to answer the thickness question and the drops per panel question on both occasions

You didn't get this e mail from DR G?

Dear Mr. Allen,

Thank you for your email and sharing your results with us. Your calculations are fairly correct and it does take roughly 3 cc of Opti-Coat to build about 2 micron of film on top of clearcoat paint. Of course this does not apply to single stage paints due to the porosity. There is no loss of water during the reaction but rather water is needed and used as part of the polymerization reaction, hence the need for humidity. As my response from 3 years ago indicates, if you use 20 cc content of the syringe on the painted surfaces of a large SUV, you will end up with about 2-3 microns of Opti-Coat.

As far as wax creating 0.02 microns of film, I think that is too generous since waxes and sealants are in the molecular range of the film thickness. Another factor to consider in regards to waxes, sealants, nano-sealants, and nano-coatings, is that they diminish over time from regular washing with soap, while the thickness of Opti-Coat remains unchanged just like the factory clear. The only way that the thickness of Opti-Coat will be compromised is by intentionally removing it via polishing.

Please let me know if I can be of further assistance. Thanks again.

 

[tdekany]

Im the MAN

If, as you say, most detaliers are honest, then there is no OPC/OC2 slight of hand that is being suggested.

The old number for sociopaths/psychopaths (people without conscience) is estimated at 4% which equals to about 12.5 million in the US of A. So I am correct and you are wrong. Most people are honest, but the few bad seeds will cause issues.