Great ideas here and on Flex's part as well! I was just about to order a FLEX, and wished it had the ability to adapt down to 3" pads... so a micro flex polisher that's forced DA would be amazing.
Here's my 2 cents for a product branding:
Flex could stick with their current numbering scheme, which admittedly, was a bit confusing for me when searching around for a polisher. There were some good ideas here for that.
Alternatively, they can choose to start rebranding by using a naming scheme that drops most of the numbers, and moves to unique, easy to remember phrases.
My bet, is that a branding switch will help to expand their sales in the prosumer market, as average people will hear about a product via word of mouth, and instantly remember the name.
As for the actual name, it really all depends on what the product is-
Names that would work for both a new full sized or micro polisher should emphasize its paint-safe, easy to use, completely unique mode of operation... that yields superior, professional results:
Plays on words like-
ReFLEX (good because it's probably a variation of the older FLEX XC 3401 VRG... reinventing the FLEX polisher)
You could add a "ion" to the end of that to get ReFLEXion, but it might be a bit cheesy.
or simple names that make you think of spinning, plus revolutionizing the finish care market-
FLEX Revolution (easy to add a V1, V2, etc. for product iterations)
or more simple names like:
FLEX Force (makes you think of bending and flexing things)
Even ones that emphasize professional results:
FLEX ProShine
FLEX ProCut
Still needs work, but you could go down the road of muscle, or power... like ProPower, or FLEXion
If it's a miniature polisher, then perhaps names that emphasize its versatility (think FLEXibility), or basically its ability to reach any panel on a car with precision, and still deliver superior results with ease would be best:
My personal favorite: "360"
This implies that the polisher works around the whole car, and it carries on the tradition of using numbers, but in a way that's familiar to consumers.
It works as a Standalone- FLEX 360
Also, you could use it as a suffix-FLEX Revolution 360
or other adaptable words-
FLEX Conform
FLEX ProConform
maybe something along the lines of Adapt-A-FLEX (but as is, it's just too cheesy)
Perhaps something that emphasizes its small size:
FLEX Nook
MicroFLEX (or even µFLEX, but that may confuse some)
FLEX MicroShine
FLEX MicroCut
FLEX MicroTorque... or µTorque
And of course, the precision of German engineering, and of reaching tight spots:
FLEX PrecisionPro
FLEX SpotShine
PrecisionFLEX
and of course, I've got to +1 FLEXzilla :xyxthumbs:
That's just too good to pass up.
rops:
