Approaching hi end businesses, card or flyer?

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RiverCityAutoSpa

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Hello all and happy new year. Now that’s out of the way...
there are some high end business parks in my area I want to target. I have a beautiful face, embroidered hats and collared shirts, I will definitely be looking on par.

Heres my thing I go in talk to receptionist boom hi my name lalala cool BUT would you hand him/her a stack of business cards with my phone number website etc on them? OR have some kind of flyer made up with pricing and all right on the flyer. Say 20 people in the office, you leaving 20 cards/flyers? Or just a few with the receptionist.

Also I have done the whole cards on cars thing and never again will I ever do that and I recommend for my local competitors TO do that �� just a lot of people sitting in offices that could be reached....
Also “if I’m looking for a detail, I know how to find one people”

I think a flyer would work well drop like 5-10 off per business. Flyer would give you immediate pricing with fancy thumbnails of my work.
 
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Do you have any service and mechanic shops that are for higher ends cars in your city? And one that not offers detailing of course. Ask them if you can leave some flyers and business cards. After you have presented your business and ask also if you can recommend them from your business. Could be worth it. But the first customer will be very important to impress. So you get the mouth to mouth going on. Even look into some dealerships where they only offers sales and new car prep. If they would be interested to recommend customers to you.
 
SWETM said:
Do you have any service and mechanic shops that are for higher ends cars in your city? And one that not offers detailing of course. Ask them if you can leave some flyers and business cards. After you have presented your business and ask also if you can recommend them from your business. Could be worth it. But the first customer will be very important to impress. So you get the mouth to mouth going on. Even look into some dealerships where they only offers sales and new car prep. If they would be interested to recommend customers to you.
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Thats very solid right there.also try coffee shops,bakerys ,golf course clubhouse's or just about anywhere your target clients frequent
 
Google AdWords. Promote yourself as high end and your high end customers will find you. High end means looking high, acting high end, pricing your services high end, having a website that looks high end, having many photos of your high end work in a variety of places like Yelp, Instagram, Facebook, your website. The dollars you spend will more than be offset by the business you get and the time you save pounding the pavement looking for works that isn't there.

If I've said this once, I've said it a thousand times. Flyers, random business cards, dropping by businesses is like looking for a specific needle in a specific haystack. That's not how professionals find business. Your "high end" target customer is a small subset of the already tiny subset of people that give a #### about their cars. Look around at the next parking lot you go to. Look at how many of those cars are clean. Look at how many people are lined up in the gas station car wash paying $7 for a wash. Those aren't your customers and those people make up 999 of the 1000 people you'll talk to. This business is a numbers game. You can't possibly reach enough potential customers on foot to turn a profit. There's exceptions to every rule, but a businessman doesn't build his business around the one possible exception.
 
RiverCityAutoSpa said:
I have a beautiful face
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I love your confidence. I think the flyers are a good idea.

SWETM said:
Do you have any service and mechanic shops that are for higher ends cars in your city? And one that not offers detailing of course. Ask them if you can leave some flyers and business cards. After you have presented your business and ask also if you can recommend them from your business. Could be worth it. But the first customer will be very important to impress. So you get the mouth to mouth going on. Even look into some dealerships where they only offers sales and new car prep. If they would be interested to recommend customers to you.
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Dude, you just gave me an idea. Thanks!
 
sudsmobile said:
Google AdWords. Promote yourself as high end and your high end customers will find you. High end means looking high, acting high end, pricing your services high end, having a website that looks high end, having many photos of your high end work in a variety of places like Yelp, Instagram, Facebook, your website. The dollars you spend will more than be offset by the business you get and the time you save pounding the pavement looking for works that isn't there.

If I've said this once, I've said it a thousand times. Flyers, random business cards, dropping by businesses is like looking for a specific needle in a specific haystack. That's not how professionals find business. Your "high end" target customer is a small subset of the already tiny subset of people that give a #### about their cars. Look around at the next parking lot you go to. Look at how many of those cars are clean. Look at how many people are lined up in the gas station car wash paying $7 for a wash. Those aren't your customers and those people make up 999 of the 1000 people you'll talk to. This business is a numbers game. You can't possibly reach enough potential customers on foot to turn a profit. There's exceptions to every rule, but a businessman doesn't build his business around the one possible exception.
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been on adwords running ad $40 max for months now. Im not asking how to become a hi end detailer as i already am. Everything I do is a step over every local competitor in terms of luxury. I show up in branded hat and collared t shirts. Theres so much more small things like my own pens etc. Im asking how you would approach a higher end office building. The average household income here is $158k. I highly doubt the receptionists live over here but the big dogs in the back might.

i do new ferrari 488s, lambo aventadors, wraiths and ghosts galore,bentley trucks, benz, rovers etc.

Im thinking a flyer would give them shiny paint pictures, prices, and all info needed to make decision on spot. This isnt oh hi im broke today and wondering if anyone here want their car done. Its more hi my name is ken saw some nice cars in the lot heres all my info you would need to schedule appointment have nice day BOOM!!!
 
Hey, trying to help. Sounds like you've got it all figured out so I'll bail.
 
RiverCityAutoSpa said:
I guess I’ll have some flyers made thanks guys
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here is an idea that you can try... buy a list of the local companies with let`s say 10-50 employees , design an good looking card , have some offers for volume , mail them and pray....
and if you pray enough and clear your sins :) you may end up with a few accounts.


some business owners have nice cars and they can cover washes for employees too , tru the business so they can deduct on the business.
sometimes when you work on the boss cars , the employee may follow , just make sure you have enough man power when needed.

probably the best way is to build a network with car dealers , that way you get cars from the source and your name is given out to the right client.....

also you can target households with min 200-300k income ( just an example)
 
The best way to not look like every hack detailer going from business to business is not do it in the first place.

Want to be unique and high end? Go to cars and coffee and hand out bags with a mini spray bottle of waterless wash with your contact info on it and let people use some towels of yours. When they bring them back start a conversation. Or offer to do some sort of demo.
 
This is kind of what I did. Cars and Coffee or other car events. I have decals with my FB and IG @ names on my wagon. It starts a conversation that can turn into revenue if you are even a decent salesman. I have even gone as far as not washing my car for a whole month and then about the time everyone is showing up I do a waterless wash on only half of my car. About an hour later I do the other half. I like talking to people. This gives me plenty of people to talk to.
 
HOW do detailers who are usually very OCD and take meticulous care and pride in their own cars even think its ok to touch someone elses cars and put papers all over it (IE flyers)????? Do you like people touching your cars? Leaning over the fender to pull the windshield wiper up? Shoving a piece of paper into the window felts that are meant to keep rain out of the inside of the door? I realize OP is no longer doing this but I just cant grasp how someone so particular about vehicle care would do this to someone elses cars?
 
how about having some kind of drawing where someone can win a free detail. pass out some flyers / questioners trying to find out who the car guys or girls are. you can ask questions about what they drive & how they maintain it etc,etc. tell them a little about yourself & what you do. letting them know what you want in return is some exposure. you'll take the car for a day & return it to the business park to showcase your work. I mean if you read most of the post on this site a lot of the work comes by word of mouth. if you get a nasty car & turn it into a gem you'll get some work from it. I mean I could be wrong but it may work. you may want to cruise the parking lots & maybe pick out your own project. I could be wrong but this may work in the right setting. good luck
hmardown
 
Geez, how much time and energy are you going to put into picking up a customer? I think you envision some time of situation where you take a car for a day and when you come back you'll be treated as the conquering hero with some kind of presentation of your work. It doesn't work that way.

Also, and I can't reiterate this enough, that is NOT your customer. The person that lets their car get absolutely nasty is a customer in the fact that they will occasionally call you, but they're not your regular customer. The customer you're looking to turn into a regular is the customer that cares about their vehicle and just needs help keeping it looking pristine. You can't regularly rely on slobs to line your pockets because, in my experience, the slobs only call you when something bad happens (something spilled and stinks in their cars) or the situation in their car becomes untenable. They'll call you to fix the situation and you'll only hear from them again when the follow above applies again. Leopards don't change their spots.

I mean what's the end game here, to reach as few potential customers as possible while doing the maximum amount of work or to reach the maximum number of customers as possible who are looking for your services? You can needle in a haystack of needles if you want, but your time and money is better spent trying to reach customers that are actually searching the internet for your services.
 
Because frankly, in the year 2019 when people want high end detailing servicing, they're turning to internet searches, Yelp, referrals from friends (probably in that order), they're not hoping that somebody comes by their place of employment. I mean we're trying to sell high end services here, right? Not reach out to people with crappy cars at local businesses to pick up a few washes that provide the absolute worst return on investment of your time.
 
It's a little funny to me that you mentioned Yelp. I have had a bunch of 5 star reviews posted by customers on Yelp only to have the reviews moved to their "Not recommended" tab by their software that can't be reversed by anyone. Mysterious, I don't think so. It just so happens that I noticed a trend and then confirmed it.

After each 5 star review I received a call from the Yelp "advertising representative" mentioning how my business page is in a fast growing category, popular search, or asking me if I had spoken to a Yelp rep before. Then they try and pitch some version a sales pitch, unconvincingly, and then I explain that I'm not interested in their add support or paying them to move me up their totem pole. Then I politely ask them about my 5 star reviews getting moved by their software to which I get a canned response about how they can't move my reviews and algorithms blah blah blah. The next day, sometimes faster, the review that was legitimately from a thankful customer of mine was moved to the before mentioned "Not recommended" tab. Since I verified this whole process with the last 5 reviews I have gotten I have stopped asking customers to post reviews there and instead post them on my Facebook page where I have control of them.
 
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