Mike Phillips
Active member
- Dec 5, 2022
- 51,004
- 7
- Thread starter
- #2,981
Continued...
Packages Page
You should have a package for every customer, every car and every budget. Don't spend your customers money for them, let them decide the level of perfection they want for their car. I highly recommend doing your best to educate your customer on the paint on their car and what you can do for it but also, don't oversell customers. By this I mean, don't put a show car finish on a daily driver commuter car. While this might be your passion it's a disservice to both you and your customer. I've included a link to an article I wrote on this topic down the page a ways, if you have not read it yet, take a moment to do so.
On this page you can edit the words Package 1, Package 2 and Package 3 with whatever terms you prefer, for example, Bronze, Silver, Gold. etc. You can and should also insert the hourly charge for what you currently charge in your business.
Products, Pads, Tools and Coatings Tables - Optional
The two tables for information on products, pads, and tools you use can simply be deleted if you don't want to get that deep with your customers. I included this as an option for the purposes of educating your customer to earn their trust, show that you're knowledgeable about your craft and to help you increase your hourly prices. By education your customers you demonstrate you're knowledgeable about your trade while at the same time by default you show-up any competitors that don't want to share what products, pads and tools they use.
Using this type of information is completely up to you.
Quality products, pads and tools all have a cost associated with them that you have to build into your hourly rate. The higher the quality product you use the more you need to charge or the less profit you will make. Most of your customers won't know that a quality foam pad cost more than a cheap, worn out wool pad and here's a way to to educate them. People ask me how I get my prices so high and there's a number of things a person has to do but one of them is to educate your customer how and why the work you do is different than the detailing business down the road that charges $39.99
The third table on this page is to up-sell your customer to a coating. Coatings not only have a higher "cost" price but they also take more and special prep work in order to apply them plus the skill, knowledge and talent to apply them correctly. You need to make sure you're charging for the application of a coating. In the table below you can custom edit it to showcase which coating or coatings you offer and this opens this section of this form opens the door for you to present your customer with this option.
Again, since this is a Microsoft Word Document, you can simply modify or delete the second and third tables and when you do this the "Terms" information will move up under your "packages table".
Packages Page
You should have a package for every customer, every car and every budget. Don't spend your customers money for them, let them decide the level of perfection they want for their car. I highly recommend doing your best to educate your customer on the paint on their car and what you can do for it but also, don't oversell customers. By this I mean, don't put a show car finish on a daily driver commuter car. While this might be your passion it's a disservice to both you and your customer. I've included a link to an article I wrote on this topic down the page a ways, if you have not read it yet, take a moment to do so.
On this page you can edit the words Package 1, Package 2 and Package 3 with whatever terms you prefer, for example, Bronze, Silver, Gold. etc. You can and should also insert the hourly charge for what you currently charge in your business.
Products, Pads, Tools and Coatings Tables - Optional
The two tables for information on products, pads, and tools you use can simply be deleted if you don't want to get that deep with your customers. I included this as an option for the purposes of educating your customer to earn their trust, show that you're knowledgeable about your craft and to help you increase your hourly prices. By education your customers you demonstrate you're knowledgeable about your trade while at the same time by default you show-up any competitors that don't want to share what products, pads and tools they use.
Using this type of information is completely up to you.
Quality products, pads and tools all have a cost associated with them that you have to build into your hourly rate. The higher the quality product you use the more you need to charge or the less profit you will make. Most of your customers won't know that a quality foam pad cost more than a cheap, worn out wool pad and here's a way to to educate them. People ask me how I get my prices so high and there's a number of things a person has to do but one of them is to educate your customer how and why the work you do is different than the detailing business down the road that charges $39.99
The third table on this page is to up-sell your customer to a coating. Coatings not only have a higher "cost" price but they also take more and special prep work in order to apply them plus the skill, knowledge and talent to apply them correctly. You need to make sure you're charging for the application of a coating. In the table below you can custom edit it to showcase which coating or coatings you offer and this opens this section of this form opens the door for you to present your customer with this option.
Again, since this is a Microsoft Word Document, you can simply modify or delete the second and third tables and when you do this the "Terms" information will move up under your "packages table".
