What's With the $150 Coatings All of a Sudden?

Setec Astronomy said:
I have no idea, it's not something I would ever pay for. What is the "general public" who pays $1000-$2000 dollars to have their car coated? I mean if we here on the forum are the 1% or .1% of car owners, where do the people who pay to have their car coated slot in? There are the people who have the money but their car is just an appliance, the people who have the money but who trade their car every 2 or 3 years, the people who don't have the money or don't care...what is the percentage of car owners who are going to find a detailer and pay $1000-2000? Is that 5%? 10%? 1%? I guess it's going to be people who can afford their car, but can't afford to buy/lease a new one every few years, who want to take care of their investment?

Sorry, late night rambling. I guess I'm thinking that the people that bring their car to Merlin or Sizzle Chest have special cars, and I don't consider that the "general public". Maybe the typical customer for a ceramic coating is a realtor or salesperson who needs to have their car looking good.
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I think you got it. My guess is the ceramic coating crowd via detailers is the crowd who can afford it and see the car as an investment. No clue what that percentage really is and I'm sure it's constantly fluctuating. Thinking back to 2020 and the push for small business + extra money being put into the economy, I bet the percentage of interested parties was higher then. Supply issues for the auto industry probably drove good business for detailers with new people in the market wanting to suddenly keep their cars longer.

Do we think it's safe to assume the long-term coatings are for the garage queens who can certainly cover the cost and want easy maintenance for a few months a year?

I found a few detailers around my area (Denver, Boulder, etc) and coatings seem to start at $1k. I saw it go up about $300-$500 for every 3-4yrs added over their standard 2yr option. Went $1k - $1,3k - $1,7k. I know one guy using Kamikaze around here but no website prices listed.

Same as you, I'm just rambling now but this is right in my 9-5 job expertise area so it's interesting to think about.

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Setec Astronomy said:
I wasn't aware we've put any tariffs on South Korea...yet. And any tariffs almost certainly don't effect the pricing of OPT in Memphis, TN. We can argue whether P&S (or even Optimum) is getting some raw material from Asia, but that doesn't seem (to me) to be the genesis of these more expensive coatings...particularly since the cheaper coatings haven't gone up in price.

As I and Nate were getting at, is this a new/different/more expensive chemistry, or is this new/different/more expensive marketing?

I have heard stories, well not stories, accounts, from people involved, in two different arenas, where prices on products and services were raised, with the intent of getting the consumer to say "well, if it costs THAT much, it MUST be better". In other words, increasing the price to increase sales; counterintuitive.
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South Korea part of the dirty 15. I think they kick in in April.


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Klasse Act said:
Hey...those Porsches in climate controlled garages aren't free

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I want one of those. Please! Does that mean I need to make up another coating that does the same as all the others and charge a bunch for it?

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Pats300zx said:
Can't wait for Obsessed Garage to come out with their coating. It will be like $1000.
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Haha!

That's the one clown I know beyond a shadow of doubt will never, ever see a single solitary penny from me.
 
dlc95 said:
Haha!

That's the one clown I know beyond a shadow of doubt will never, ever see a single solitary penny from me.
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Yeah I'm not a fan of arrogance, it oooozes in the couple videos I've ever seen from him, same thing with Esoteric...no thanks️

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This trend will continue until we start buying products based on quality scientific data instead of hype. Right now it's like ladies perfume, the more expensive, the better.
 
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Klasse Act said:
Yeah I'm not a fan of arrogance, it oooozes in the couple videos I've ever seen from him, same thing with Esoteric...no thanks️

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The one thing I give Matt credit for is the whole pressure washer project he did.
 
Klasse Act said:
Yeah I'm not a fan of arrogance, it oooozes in the couple videos I've ever seen from him, same thing with Esoteric...no thanks️

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You didn’t like Rick Martell? Lol.

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SNP209 said:
The one thing I give Matt credit for is the whole pressure washer project he did.
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Yep he and the guys at his store did do a great job. I bought my pressure washer based on alot of what he did in that video series.
 
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