As promised here is part 2 of Facebook + Instagram advertising. This time we're focused on brand awareness campaigns.
Did you know?
100M hours of video watched daily on
Facebook
75% of all mobile data traffic will be video by 2020
So how do you win with brand awareness?
Build a comprehensive campaign strategy.
Maximize reach to drive results.
• Deliver your message with video, carousel and
link ads across Facebook, Instagram and the
Audience Network.
• Ensure reach of 50-70% of your target all the
time, maximize the reach at launch timing (for
4-8 weeks).
• Target a frequency of 1.5-2X per week for 8-12
weeks, increase the frequency at the launch
timing (3-4X per week) for 4-8 weeks.
Target audiences across Facebook,
Instagram and the Audience Network
based on their demographics (and
interests if needed)—but don’t target
too narrowly
• Utilize “Reach” to raise awareness
among your target audience
• Drive the audience to your website
and collect audience data for
retargeting (Facebook Pixel)
Generate consideration among inmarket
intenders
• Blast campaign by maximizing
Reach (60-70%) and Frequency
(3-4X per week) for 4-8 weeks
• Remarket to people who saw
your ad/visited your vehicle page
previously and promote the
benefits of doing business with
your biz
Drive funnel actions among in-market
shoppers for incremental leads (see
page 6-7)
• Remarket using video watch % and engagement
•Leverage Oracle/Polk MAX in-mark
• Segment different remarketing audience lists by user action (i.e did they leave your website after being there for several minutes vs did they just bounce immedietly)
Hope part 2 was helpful, comment with any questions :xyxthumbs:
Did you know?
100M hours of video watched daily on
75% of all mobile data traffic will be video by 2020
So how do you win with brand awareness?
Build a comprehensive campaign strategy.
Maximize reach to drive results.
• Deliver your message with video, carousel and
link ads across Facebook, Instagram and the
Audience Network.
• Ensure reach of 50-70% of your target all the
time, maximize the reach at launch timing (for
4-8 weeks).
• Target a frequency of 1.5-2X per week for 8-12
weeks, increase the frequency at the launch
timing (3-4X per week) for 4-8 weeks.
Target audiences across Facebook,
Instagram and the Audience Network
based on their demographics (and
interests if needed)—but don’t target
too narrowly
• Utilize “Reach” to raise awareness
among your target audience
• Drive the audience to your website
and collect audience data for
retargeting (Facebook Pixel)
Generate consideration among inmarket
intenders
• Blast campaign by maximizing
Reach (60-70%) and Frequency
(3-4X per week) for 4-8 weeks
• Remarket to people who saw
your ad/visited your vehicle page
previously and promote the
benefits of doing business with
your biz
Drive funnel actions among in-market
shoppers for incremental leads (see
page 6-7)
• Remarket using video watch % and engagement
•Leverage Oracle/Polk MAX in-mark
• Segment different remarketing audience lists by user action (i.e did they leave your website after being there for several minutes vs did they just bounce immedietly)
Hope part 2 was helpful, comment with any questions :xyxthumbs: