A fellow over on Autopia took the time to research this and looked at the MSD's on Dawn vs "dedicated" car washes - guess what, same stuff. I read some clown on the Beemer Forum say Dawn would remove clear coat - what a bunch of horse squeeze!
Now - as it's been pointed out, Dawn doesn't recommend you using on your car, why? Ever hear the one about a trial lawyer sueing a company because some idiot used Prep H as tooth paste and puked, yeah, companies have to CYA you know.
Me - it's cheap, and on cars I'm going to polish anyway, I'll grab the Dawn everytime and save the expensive car wash for my maintenance customers. Actually, with the economy in the toilet, I may have bought my last gallon of "car wash"....