Thanks for the replies everyone. I am just starting my detail business so I ran a "barter" ad on Craigslist looking to trade detailing for some services I need like logo design, printing etc. and the owner of the car wash contacted me through that. I met with him last Thursday morning and we lined out the basics of the deal.
At that point I had nothing so I got some quick business cards, forms, flyers, and signs made. I spent about 6 hours cleaning on my workspace since it used to house an automatic wash but was now empty. I literally swept 3 gallons of dirt out of it! I loaded up my personal product collection and bought some more OTC stuff just in case to get me through the weekend.
My signs and flyers offered anything from they wash and I dry to "full detailing".
I arrived early Saturday morning and put out flyers and signs and spent the day meeting and greeting folks. I didn't sell any work but some people did express interest in future work.
I did the same on Sunday and did sell a package of dry, tire shine, clay and wax. When the customer pulled his car into my bay it was wet but miles away from clean! I used some QD to basically do a waterless wash on it then clayed and put a coat of cleaner wax on it. I ended up doing the windows, wheels, and running boards for free just to make it look presentable if he decided to show to others. I also took him to a wash bay and explained how to use it properly. I got $60 for it and the car looked good when it left.
My observations from the weekend are these:
Lots of rinse and run where they drop $1.50 and are gone in a flash.
Very few actually dry the car.
A couple spend an hour plus detailing.
Lots of cars missing paint or clearcoat.
Lots of non English speakers.
Some average commuter cars.
Few "nice" 40k+ cars.
The parking lot is so dirty that cars swirl up dust around them when they leave.
The owner bought this car wash about 6 months ago for the price of the land. He owns a dry cleaners and knows nothing about washing or detailing cars. The bays and vacuums all work and he keeps them running. They vend "towels" and armor all wipes. The carpet shampoo machine is dead and unrepairable. He says he's willing to clean the place up some. He lives 30 min away and only visits location 3-4 days a week but wants to hire someone to do trash etc daily.
The bay is larger than a normal wash bay and could easily hold 2 cars. The location is off the main drag but visible from it and been there 12 years so locals know its there.
I'm thinking that cleaned up and freshly painted it might bring a better clientele. I think it has the potential to make some money on the weekends offering a wash & dry service and basic finishing. I also think there's money in basic interior and exterior details in the $125 range.
I am thinking I could do some permanent signage and spend the next few weekends up there establishing a presence and then possibly work by appointments and be there if I want when nothing is booked?
Or I could hire some cheap help and commit myself to the spot sat & sun or fri-sun and offer washes on up. I'm going out of town this weekend so I have about 2 weeks to figure it out.
Thoughts?