I'll do my best to help out...
First - there's very little profit in selling tools. That's just the market.
Second - most if not all tool companies implement M.A.P. pricing guidelines and enforce them.
M.A.P. stands for Minimum Advertised Price.
A MAP policy is a legal document
brands (like RUPES and FLEX) use to define the lowest possible price a product can legally be advertised for. It doesn't just set the minimum, though.
Third - here's a screenshot from the newsletter that went out promoting sales on tools. See how I've circled the word
kits?
In order to create the perception of a "sale" (remember M.A.P. pricing), tools are often BUNDLED with other items. The price of the other items are reduced or discounted to bring down the total price of the bundled items or "kit".
I think the best way to get a real reduced cost for a tool is once in a while Autogeek offers Autogeek Bucks,
I forget the details so I could be wrong, but let's say for example they offer a $100.00 in Autogeek Bucks, or a Certificate for $75.00 - you buy $100.00 worth of purchasing power for $75.00. Do this 4-5 times and now you have $400.00 to $500.00 worth of purchasing power that you only paid $300.00 for the $400.00 and $375.00 for the $500.00 - then you redeem these "Autogeek Bucks" or an Autogeek Certificate for the tool you want.
Again, I could be wrong, there could be exclusions with the above type of bucks or certificates, which excludes tools so Autogeek doesn't net into trouble with the various tool brands.
ALL companies that resell brands that use M.A.P. pricing MUST adhere to the M.A.P. prices. If a company doesn't adhere to these pricing rules - OTHER COMPANIES MONITOR for this type of thing and report you. Then you're in trouble.
So that's how the industry works. And this is why you rarely ever see sales for tools and when there are sales for tools if you look carefully it's for tool "kits", which is usually a good deal, just be savvy and pick a kit that has the complimentary products that you want or like.
Hope the above helps...
