Guest speaker?

ShaunD

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I was at a church car show going on three weeks ago now, and meet several of the Mustang owners. I introduced myself and my detailing business and handed out my card to all of the guys standing. One of the guys in the group that I found myself talking to the most ended up being the president of the SE Va. MC. He pretty much right away asked if I would be interested in guest speaking at his clubs next meeting. I was a little shocked and said that sounded great. He said I would have about 10 minutes to speak and answer questions, and I could stick around until the end to talk to some of the members that had further questions. With only 10 minutes to talk and not being a Ford owner, let alone a Mustang owner, I am a little concerned with how to start speaking to a bunch of enthusiast of a car that I have never owned. I don't want to come across as if none of the members know how to detail or take care of their cars and I am the only saving grace out there for them.
If anyone has experience speaking to clubs/groups about detailing and how to present yourself without sounding like you're there to bash their detailing habits and sell your business please feel free to fill me in on anything that what help this go smoothly for me, and the club members.:)
Thanks in advance for experiences to be shared.Feed back please
 
I'll start off by saying I am not a professional detailer. Personally, I think you should briefly introduce yourself and your business, and just provide some key points on how these guys can keep their prized vehicles looking great, or even better than great with a few pointers. Maybe come out with a few detailing items like two buckets and grit guards, and explain the importance of proper wash techniques. Depending on the group, they may have never used a clay bar in their lives, so that could be another point you hit on. You could even provide a quick demonstration on the fender of a (clean/prepped) vehicle on applying wax with a DA polisher, and the proper technique in removing wax. Some of these guys may still be using terry cloth or cotton towels to try and remove wax. You could introduce them to microfiber and possibly something like a rinseless wash.

To drum up some possible business, and depending on the size of the crowd, you could consider handing out a few small samples of a liquid wax or other maintenance product with your business card to people who approach you after the show.

Most importantly, this is the first impression these enthusiasts will have of you. You don't need to be the Sham-Wow guy, but a little enthusiasm on what you're speaking about will go a long way. Good luck!

EDIT: I thought I would add, you could add emphasis to making car cleaning easier, thus making it even more enjoyable. New tools such as the Daytona wheel brush has made me actually enjoy wheel cleaning!

Mark
 
I am not a pro detailer but I have done my share(or more) of presentation's.

First off, don't worry about knowing or not knowing about Mustangs or even Ford's. I promise he did not invite you thinking you could give info/tips on the cars from a performance/history/handling side. I think its best to always talk about things your good and and things you love, this in your case is both.

I would agree with Y2KSVT in that you could take a few items like the grit guards and clay and your favorite soap/ONR and then verbally walk them through a standard detail you do. Highlighting the parts they can do by themselves and the best way to do it.

Take some printouts of before and after photos and some 50/50 ones to show people after who want to come see them.

This really is about you selling the idea of really taking there car's to the next level. You already know they care about the cars so your already half way there. Tell them you'll be happy to answer questions afterword and will happily give them pointers or tips on DIY. But realize that you do in fact want to sell them on YOU and what you can DO for them if they want to go all the way.

I would offer up the info on autogeek.net as a great place to learn and get the top of the line products, tips and service. This helps it not look just like a informercal for you, but provides "validation" should they want to look into the info you cover. AND gives them somewhere to get info so they don't call you constantly with any question they can come up with.
 
It's a great opportunity and I would recommend taking it. I've been a guest speaker for many car clubs and it's your opportunity to show these people you know what you doing when it comes to detailing and this will open the door for you to earn the trust of the club members so that they will let you "touch" their babies.


10 minutes?

The biggest complaint among car owners is swirls in the paint and anyone that's been reading any detailing forum for any length of time knows that many people are afraid of machine polishing themselves and certainly won't let anyone else machine polish their pride and joy.

So here's your chance to share with them how safe machine polishing can be if you us the right pads, products and technique. You also need to drive home the point that machine polishing is also the most effective way to remove swirls, scratches and water spots our of clear coat paint as compared to working by hand.

I would share the Baggie Test too...

I'll type up some ideas later, working on a project that requires a lot of time but basically go over the basics of what you do or anyone would do to create a show car finish.


You'll have to talk fast and be concise, but cover these topics... if you do a good job they will know you know what you're talking about and will seek you out if they have more questions.
  1. Introduction
  2. Start by washing or wiping the car clean
  3. Inspecting for aboves surface bonded contaminants, (claying)
  4. Inspecting for swirls, show the Brinkmann - It's always an attention getter!
  5. Remove defects by machine - The correction step
  6. Polish to a high gloss by machine - refine the results from the correction step and maximize gloss, clarity, shine etc.
  7. Seal the paint with a wax, sealant or coating
  8. Maintaining - Spray Detailers, Spray Waxes, or higher you to do the work and then put them on a regular maintenance program, once a week, once month, twice a year... etc.
If you get one job, do your best and let word-of-mouth do the rest for you.

What tools do you use to do all your work?

I have article in my article list that will provide you with all the material and talking points you need.

:)
 
Mike of course nailed some great info, and I would only add that washing and drying vehicles is one of the major causes of swirls to really drive home the importance of proper washing techniques and like Mike said machine/product technology has come along way and has become safer for the average Joe to get close to show quality results right at their own home. Some will be willing to tackle the work themselves and some won't and hopefully those will be coming up to you asking for a business card :) gl!
 
Go for it!

10 Minutes is short but as Mike P. and others have pointed out you can cover a great deal of information in that amount of time. I would suggest having an outline of what you want to talk about. That will help keep you on track.

The other thing I'd like to add is that most members of car clubs typically are enthusiasts so make a good impression, be professional, have some fun with it and best of luck.
 
Personally, I would love to speak to group of auto enthusiasts! I enjoy speaking to groups and detailing would be such a thrill. The problem I'd have is limiting myself to only 10 minutes!!
 
:xyxthumbs:Thanks everyone for the advice and input thus far. I already know some details of the members of this club from talking to a couple of the members, one being the president. The one member asked me about his 04 stang and what can be done for the water spotting that it has. He stated that he was afraid of machine polishers and would never trust himself with one. So I already filled him in on how safe machines are these days with DA's, and that I only use my rotary when the situation demands it. The president said a lot of the members could use my services and probably need claying and swirl removal. That being known gives me some material to go on. Along with you guys' input and Mike's outline I think I can get the important stuff/basics of a show car finish across to the members. I was told that there could be as many as 60 people at this meeting, as it is the club's monthly meeting. I am very excited, and nervous. I have public speaking experience from being in the Navy 11 years, so the biggest part of this for me will be sticking to an outline and keeping an eye on the time.
Thanks again for the help everyone and feel free to share anything else that comes to mind.
Just to give an idea of what I will bring for demo and to show that I have the equipment and products to go with my experience, here is a list:
Machines/equipment- Rotary polisher, PC 7424, Flex 3401, Brinkmann light, pad washer.
Products/chems- XMT line, WG twins, Fuzion, Pin. Sov., detail clay, rinse-less wash, MF towels/clothes(utility-plush)
Also, I will try to get some pics of before-and-afters printed; at least have on phone to show after:Picture:.
Will figure out the details with an outline soon.
 
Tell me about it BobbyG. I once turned a 5 minute power point for a college class into 20 minutes. Gotta write an outline and go through it a few times to make sure I can stick to 10 minutes. Plus I have to work in time for questions or just tell everyone to save questions for after and I will stick around 'til after the club is done with their business.
 
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With only 10 minutes I think you will be off asking people to hold their questions.
 
Tell me about it BobbyG. I once turned a 5 minute power point for a college class into 20 minutes. Gotta write an outline and go through it a few times to make sure I can stick to 10 minutes. Plus I have to work in time for questions or just tell everyone to save questions for after and I will stick around 'til after the club is done with their business.

Knock um dead Shaun!! :props:
 
I could lend you my Bowtie t-shirt if you'd like

:dblthumb2: That would be awesome! I knew I was forgetting something.:laughing: I would def make an impression with that outfit.
 
:dblthumb2: That would be awesome! I knew I was forgetting something.:laughing: I would def make an impression with that outfit.

I bet you would :argue:

Polishing paint is going to be an obvious topic, but be prepared to talk about metal polishing, stain removal, tar removal, car covers and what not

Upon closing, tell them your going to stick around untill after the meeting is over and if anyone has further questions, you would be happy to try and help them

Whenever I speak to an audience I focus on 1 individual
 
Thanks for the input/info Flash. I prob would have forgotten about those key items since I don't deal with them often with the vehicle I normally do. I did buy a Flitz kit anticipating I would use it on my neighbors son's Ram with Al wheels, but, never happened. Anyway...
I will right down everything from this thread and then some and put it all together for my 10 min. speech. Any insight on a Mustang club specific flyer to have made up and hand out to these guys? I am thinking of directing everything towards show car detailing, with emphasis on thorough cleaning; i.e. two bucket wash, Iron-X, bug/tar removal, claying, and wheel decontamination. Know already that some if not most of the members fear machine polishers I will focus some on take away that fear and showing proof through my work.
Thanks again fellow Auto-Geekers.:props:
 
I wrote some suggestions for an outline for you but want to include some links to go along with it. Can't finish it till tonight as I'm working on another project for the rest of the day but will get it posted tonight.


:)
Thanks Mike. You are the best:xyxthumbs:
Always taking time out of your sched for us little guys.lol:)
 
The below is more information than you can share in 10 minutes, so read through it and feel free to use any portion of the material for your presentation.

My guess is a Mustang club is going to have some "seasoned" members that will remember single stage paints so the part bout how the paints changed and how the change makes a huge difference to them when they go out to try to remove scratches by hand or with an old fashioned orbital buffer, which just doesn't work very well as compared to any of the tools we talk about on our forum.

The Traditional Orbital Buffer aka The Wax Spreader


Connecting that little tidbit of information is usually something people not up to date with detailing understand till someone like you breaks it down for them.

Here you go...


Definitely have a one page bulleted list outline with short once sentence topics to jog your memory about the main point you want to get across and practice what you're going to say.

There's going to be older guys in this club that have owned pre-clear coat Mustangs and they are going to remember very well the oxidation issue with single stage paints. Knowing this, here's what I would do...

Introduction: Your name, your business, keep it short and sweet.

Tell them what you're going to tell them, that is you're going to go over the basics of polishing paint.

  • Washing
  • Inspecting both physically with your hand and visually with bright light
  • The major correction step - removing a majority of the below surface paint defects
  • The minor correction step - polishing to a high gloss
  • The protection step, that is sealing the paint with a wax, paint sealant or coating.
Also tell them that you only have 10 minutes so you're going to be talking pretty fast and ask everyone to save their questions till after your speaking session.

From my experience the majority of car enthusiasts are focused on creating a show car finish, if they want to know about polishing metal, glass or cleaning door panels and carpets tell them to talk to you after your presentation.

Then I would start by stating what's obvious to all of us but it's quite possible nobody has ever explained it to them and made the "connection" in their minds that paints have changed.

By this I mean, starting in the 1980's car manufacture started switching over to basecoat/clearcoat paint systems instead of single stage paints and the reason it's important to explain this is so they understand just about everything else about polishing paint.

Here's what I type and say in front of crowds...

"Generally speaking, modern clearcoat paints tend to be harder than traditional single stage paints and what that means to you and I when we go out into our garage is that it's going to be more difficult to remove swirls, scratches and water spots due to the hardness factor of the paint"

Read this article,

The practical differences between single stage paints and a clear coat paints


Modern clear coats last longer, but don't confuse that to mean they will look good longer as we all know a swirled-out clear coat can still last a long time. Because of this hardness factor, more and more people have switched to working by machine instead of working by hand because machine polishing is faster and more effective than working by hand.

Polishing by hand worked pretty well for all the years cars were painted with single stage paints since the paints were softer you could remove swirls and scratches pretty easily by hand, but no so with the new basecoat/clearcoat paint systems.

The tool that is primarily responsible for helping people to move from working by hand to working by machine is the Porter Cable DA Polisher because unlike a direct drive rotary buffer the Porter Cable uses what we call a Free Floating Spindle Bearing Assembly and to show you what that means let me demonstrate.

Read this article...
The Free Floating Spindle Bearing Assembly - The Story Behind The Story...


Then do what I do in this video... you'll need a DA plugged in to do this demonstration.

To see how safe these tools really are, check out this video where I place extreme pressure to the back of my hand using a Porter Cable Dual Action Polisher

Pushing down as hard as I can






Then what I would do is hold up a rotary buffer and show with your hand rotating a pad attached to a backing plate how the buffing pad is under tension because it's a direct drive tool. What I usually say is this provides a lot of power for removing defects fast but if you're not skilled and careful you risk doing some damage or instilling swirls.

Then take a PC, or G110v2 or a Griot's Garage polisher, and again, using your hand spin the pad in front of them to show them it's not a direct drive tool. THEN DEMONSTRATE like I show in the above video by placing the polisher on the 5.0 speed setting, placing your hand on the podium or a table and then turn the polisher on and push the pad against the back of your hand as hard as you can. Run the polisher for a few seconds then turn it off and show them the back of your hand and tell them in the same way that it didn't hurt your hand, used correctly it's not going to harm your car's paint by burning through the clear coat or instilling swirls.

You can also explain how the Flex is safe even though it's a direct drive oscillating tool. If you haven't watched these two videos, then watch them, maybe you can use something I share in the videos to explain the details but due to time constraints it would be better to say something like, after my session I would be glad to show you all these tools.

I show some of the above in these videos...

How To Pick a Polisher
An overview with demonstrations of the Porter Cable 7424XP, Meguiar's G110v2,
Griot's Garage 6" Random Orbital Polisher, Griot's Garage 3" Mini Polisher,
Flex 3401, Flex 603, Flex 3403, Cyclo Polisher, Makita 9227C, DeWalt 849​

Part 1 - How To Pick the Right Car Polisher for your Detail Project
[video=youtube_share;LtrdTvnZX3I] - Part 1 - How To Pick the Right Car Polisher for your Detail Project[/video]


Part 2 - How To Pick the Right Car Polisher for your Detail Project
[video=youtube_share;2k92m5cJxCk] - Part 2 - How To Pick the Right Car Polisher for your Detail Project[/video]



Then quickly share how a Professional approaches the art of polishing paint...

Wash the car, get it surgically clean because machine create their own air current and you don't want any abrasive particles to be pulled out of any body seams, cracks or crevices and enter into the machine polishing process.

After washing you inspect the paint, both physically with your hand and sense of touch and then with your eyes for swirls. You first need to know what's wrong with the paint as this will help you determine what you'll need to do to restore the paint. Some guys call it diagnosis or diagnosing the paint.

Explain briefly how clay works, it abrades anything sitting on top of the surface off the paint and traps the particulates into itself, for this reason you need to knead the clay and at some point dispose of it. Explain the Baggie Test, show a plastic baggie on your hand.

The Baggie Test - How to inspect for above surface bonded contaminants



If you haven't already, watch this video, it goes over pretty much everything you need to know about clay and claying.

How to use detailing clay to remove
"Above Surface Bonded Contaminants"
and restore a smooth as silk surface.​

Part 1 - How To Use Detailing Clay
[video=youtube_share;gfxAesk4Po4] - Part 1 - How to use detailing clay[/video]

Part 2 - How To Use Detailing Clay
[video=youtube_share;opfK408uIxM] - Part 2 - How to use detailing clay[/video]


Then talk about swirls, explain they are "Below Surface Defects" and the way you remove them is you carefully level the paint till the upper surface is level with the lowest depths of the defects you're trying to remove. Also explain RIDS that is some scratches are too deep to safely remove and if the cars in question are daily driver it's safer to improve them instead of trying to completely remove them. (If you talk about RIDS keep it short and sweet, non-forum people don't understand our acronym lingo)

RIDS - The Definition of RIDS and the story behind the term...



Maybe talk a little bit about the compounds, polishes and foam pads you use and are knowledgeable and comfortable with.

NOTE: Anytime you can pass a pad, or product, or tool around the audience do so, these are called "props" and they engage your audience and help them to pay attention and retain what you tell them.

The explain after removing the defects and polishing to a high gloss it's time to seal the paint. Compounds and polishes are mostly water soluble at least on the Pro side of this industry and even if the paint looks like it's been waxed after polishing you still need to apply a protection product, wax, paint sealant or coating.

3-Categories: Waxes, Paint Sealants and Coatings


Then wrap it up... if you can, fit in spray detailers and spray waxes as a quick and easy way to maintain a show car finish in-between normal washing and waxing.

If you get into water spots be sure to let them know there's different types. In my life I find most people not into detailing don't understand the idea of a topical mineral deposit versus an etching "in" the paint and of course the ramifications of what it takes to remove the Type II etching type spots. Also, it won't do any good to remove water spot etchings if the root cause of the problem isn't addressed, for example parking next to a sprinkler that runs at 4:00am every morning.

3 - Types of Water Spots - Type I, Type II and Type III


Demo after the meeting is over
If possible, arrange to have do a demo on a mundane daily driver that's medium in color with a hood you can look down on after the entire meeting is over. Bring a few extension cords.

That's a lot of information, so just use what you feel comfortable with and be yourself and have fun.

Also, have someone take some pictures of you making your presentation, both from the audience point of view and if possible from behind you so you have a shot of your audience in front of you, you never know, pics like these might come in handy.



:xyxthumbs:
 
Thanks for the input/info Flash. I prob would have forgotten about those key items since I don't deal with them often with the vehicle I normally do. I did buy a Flitz kit anticipating I would use it on my neighbors son's Ram with Al wheels, but, never happened. Anyway...
I will right down everything from this thread and then some and put it all together for my 10 min. speech. Any insight on a Mustang club specific flyer to have made up and hand out to these guys? I am thinking of directing everything towards show car detailing, with emphasis on thorough cleaning; i.e. two bucket wash, Iron-X, bug/tar removal, claying, and wheel decontamination. Know already that some if not most of the members fear machine polishers I will focus some on take away that fear and showing proof through my work.
Thanks again fellow Auto-Geekers.:props:

I think the 2 bucket method would be a great opening. After all, that is where detailing starts. It would be cool IMO, if you washed a car before the show, and saved all that junk in the bottom of the bucket and brought it with you. Ppl like to look at stuff. Especially men

As Mike has already stated. Bring a DA polisher and a few different kinda pads if you have them. That will surely be a hit :buffing:

If you see that you are well recepted, and If I were you, upon closing, I would say to them that if they would like, you could come back to another meeting. Give them your email address and tell them if they have a certain topic they would like to touch on to just contact you. Then come back and post their question here. We will make you look like a genius


Good luck and keep us posted


Flash :)
 
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I think the 2 bucket method would be a great opening. After all, that is where detailing starts. It would be cool IMO, if you washed a car before the show, and saved all that junk in the bottom of the bucket and brought it with you. Ppl like to look at stuff. Especially men

As Mike has already stated. Bring a DA polisher and a few different kinda pads if you have them. That will surely be a hit :buffing:

If you see that you are well recepted, and If I were you, upon closing, I would say to them that if they would like, you could come back to another meeting. Give them your email address and tell them if they have a certain topic they would like to touch on to just contact you. Then come back and post their question here. We will make you look like a genius


Good luck and keep us posted


Flash :)


Great advice, especially about offering to do a follow-up with more time.

Also, I never go anywhere without my Brinkmann Swirl Finder Light, although most of us on the forum know what it's for, it's a real attention getter when you pull it out and then shine it on someone's paint and start inspecting for swirls. (Don't make a big deal if you find swirls in someone's pride and joy, it could embarrass them)

Learn how to pronounce the word Xenon

I tell the story of where these types of flashlights come from and also explain how to pronounce the word Xenon here,

Brinkman Maxfire Dual Xenon Rechargeable Spotlight - Review and How-To


Another example of giving due credit where credit is due as I mention Joe Fernandez, Rod Kraft and Kevin Brown.

:xyxthumbs:
 
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