Help Pricing

[kdubski]

Hey AG, I'm pretty established but now I'm moving into a higher end market and need to somehow set pricing guidlines that I will follow. As of now I've done a lot of wash & wax's with few extras for my parents friends/coworkers. I usually charge 80-120 for sedan/suv wax. Depending how generous I feel, I'll wipe down jambs, or do spot stains, etc. Now I have sort of my first real upscale customer. The car is a silver 2007 MB ML350. I've done one for family recently and realized the rims are hard to clean with my daytona speed brush.
The customer of the silver 2007 Benz ML350 asked how much for a "detail", I quoted her $180. Now my question is, is this a good competitive price that wont shun people away, and what should I include in this service to make it "detail" quality.
For now it's:
-Wash 2BM, rinse with pressure washer
(-debating clay)
-bug and tar bumper/wheel well treatment
-wheel/tire cleaning and dressing
-polish exhaust tips
-restore trims
-windows inside out
-vacuum
-wipe dust and hit interior w/ megs natural shine
-AIO mothers cleaner wax
-NO BUFFING

What do you guys think? Anything missing?Feed back please

 

[dcjredline]

Sounds like a pretty fair price for both parties.

 

[Cosmin]

is all about your time that you put in , what kind of process you have , for polish-correction should be more.
so... time yourself on a few projects , put down how much you wanna make an hour and you have your price, plus add some more to cover if your mobile, products, insurance etc...

 

[kdubski]

This is normally a Wash & Wax service for me that I'd charge 80/100. This is my first job for a well off client and I'm trying to move into that market. Also, should I incorporate claybar into this service?

Is this a solid approach to adjusting price for clients? I don't want clients to return for 100$ details so I'm making a move hopefully for the better.

 

[Pureshine]

You need to price what your area can afford if you live in higher income area you can charge more money. I charge more than the guys in my area because my work is a higher quality work. I have raised my prices in the last year as my business grows you can increase your prices.

 

[Profits]

Google Analytics has an A/B split testing feature that will allow you to run different pricing to allow you to precisely nail down what pricing will sustain itself in your market. Combine that with your geotargeted Adwords campaign and you should figure it out pretty quickly what pricing converts best for your traffic.

You can also run the same test with direct mail. Send 1000 fliers with a $125 promo, and another 1000 with a $180 promo. Assign a different coupon code incentive for each campaign, and request the code from each customer who calls.

Buy a mailing list that targets households earning $120k+ and you will further enhance your response rate.

If you want to take it even further, you can target lower income households with lower pricing... and higher income households with higher pricing. You can set up your website to deliver geotargeted pricing based on average income of the areas the traffic originates from.

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