help with a logo

bryansbestwax

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I need help picing my logo, see pictures, I can mix match and change them to my liking
 
I like the first one and third one, but the third I would not make the U like that (unless it means something?) and add a car in the pic
 
When i saw the name the name CONCOURS i had to go and look it up and found that most definitions were saying that it delt with vintage car shows showcasing them in basically perfect condition. I feel that secound one is better suiting with the name mostly because it has that post WW-2 look of the text type to it and it would reinforce the definition of your name. If it would be possible, i would try to take out the circles and try to it about the name or if thats not possible try to make the type pop out alittle more or just make the lines a smaller line point and move it from a vertical to a horizontal. Sorry to be so technical thats just the graphic designer in me.
 
From a Marketing stand point, I like sample 2.1 It will help the customer see quicker that it is an automotive service and they wont have to think as much. And in Marketing, it is all about bringing the eyes of the consumer to your logo and helping them think less. 2.1 is eye catching and when they read "Concours Touch" and see the sleek looks of an outline of a car, this would help tell them something about the service. In my opinion, it is the only logo out of the bunch that really visually tells me that it is a detailing service without having to look at it to much. Also, from a graphical and Marketing stand point, I wouldn't change it.

The three on the first page look like logos from industrial companies that you have no clue what they do. They don't visually tell anything about the service. With Marketing, everything is visual.

The second one on page two looks good, but again, they have to read the Auto Detailing to really know what the service is. The third one on page two just doesn't tell me anything either and the U is really out of place. It is also to plain.

I hope that helps.
 
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From a Marketing stand point, I like sample 2.1 It will help the customer see quicker that it is an automotive service and they wont have to think as much. And in Marketing, it is all about bringing the eyes of the consumer to your logo and helping them think less. 2.1 is eye catching and when they read "Concours Touch" and see the sleek looks of an outline of a car, this would help tell them something about the service. In my opinion, it is the only logo out of the bunch that really visually tells me that it is a detailing service without having to look at it to much. Also, from a graphical and Marketing stand point, I wouldn't change it.

The three on the first page look like logos from industrial companies that you have no clue what they do. They don't visually tell anything about the service. With Marketing, everything is visual.

The second one on page two looks good, but again, they have to read the Auto Detailing to really know what the service is. The third one on page two just doesn't tell me anything either and the U is really out of place. It is also to plain.

I hope that helps.

i sent back for 2.1 as my main logo, i agree it is a better representation of the business. I like the letttering in 1.1 and asked for a sleeker looking car. Any more comments are welcome, I have unlimited revisions.
 
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