The name of your business should reflect characteristics of you and relate to you IMO. Do you have a doctorate in detailing? I just think it is kinda like false advertising otherwise. It is cute and will attract some people but, when someone ask the question I did what are you gonna tell them. Also, have you researched your are for businesses with similar/like names?
I agree with the previous post. If you are serious about yoyr business then look into have a professional design it. Having the print shop you are gonna do business with help you design your stuff can save you some time and money. Either way look at keeping it simple.
I think the idea of a doctor looking character with a polisher is something to go with. Maybe something to your likeness.
BTW, have you read any books about starting a detailing business, like Denny Doyle's? Or have you looked at Mike Phillips' book? There are a lot more factors than just a logo when starting a detailing business. Just trying to help and be a little insightful.
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Agreed times 100.
ANY & ALL businesses have basic foundations & principles that must be followed for them to be successful. Whether you are a detailing business, a plumbing contractor (me), or a farmer growing tomatoes; you must follow those principles.
#1-what are all the costs, fixed & variable, involved in operating the business.
#2-how much in dollar sales are required to make sure that all of #1 is covered, also called the BREAKEVEN number.
#3-how much profit do I want to make. Profit is anything over and above ALL fixed & variable costs being paid for. Keep in mind if you are the only employee, your labor is a cost of doing business...not profit. A labor cost is what you would pay an employee (including wages, taxes and benefits) to work for you.
#4-you need to review your business monthly, not yearly. You want to be able to make any changes to your selling price quickly and not wait until the end of the year to adjust for the next year
There are even more things that make a business work; marketing, location, customers, etc...but those four points are a starting point to begin thinking.
Being able to just detail the cars does not guarantee a successful business.