How much to a dealer

[AeroCleanse]

Ok, so I am trying to figure out how much to charge used car dealers in my area for a specific service. I don't want to lowball what I ask, but I know dealers don't want to pay a lot.

Service is, wash, one step polish and a paint sealant. I expect it to take about 4hrs of actual work.

 

[VP Mark]

Don't do a separate sealant, just use an AIO. They can't tell the difference and don't care.

In my market dealers pay $100 per vehicle unless there is some sort of devastation on the inside or out. You can still make around $15-20 an hour off them if you hustle. Just remember, it's not an autogeek pleaser job. They just want to sell it. Shoot for clean, shiny, and nothing more.

If they ask for something beyond clean and shiny make sure to charge them accordingly to either dissuade them from wanting it or make sure you get paid fairly.

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[Firehouse Mike]

Dealers are going to balk at almost everything you quote them. When I get slow, I'll do some dealer work here and there. I have a set price schedule "dealer only" so they feel special. If they are kinda interested i'll show them some pics of my work and maybe I'll get them maybe not. I usually charge 25% off retail prices keeping in mind they want it to look good just to sell. No long term protection at all. Then I throw a business card in with the owners manual packet :xyxthumbs:

 

[AeroCleanse]

Don't do a separate sealant, just use an AIO. They can't tell the difference and don't care.

I want my work to stand out from the hacks. I will be doing a one step and sealant.

 

[raysanni]

No less then 170 on a full detail for a car.

showshine

 

[VP Mark]

I want my work to stand out from the hacks. I will be doing a one step and sealant.

It is your time and money. A one step and sealant vs an AIO is only discernable by a top notch detailer anyhow. Unless they are paying you top dollar you can burn yourself out with this type of work really quick.

I was all about doing top notch polish work for one dealer until one day I was dropping a car off and they were telling me how their lot wash crew just rinsed the vehicles with a pressure washer and then chamoised it dry. No actual washing or soap. Loomed at some of the cars I had worked on. Covered in swirls.

AIO all the way after that.

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[thebamboo23]

I want my work to stand out from the hacks. I will be doing a one step and sealant.

i don't get this mentality

stand out from the "hacks"

do you want to make money or make cars shine?

if you want your work to stand out, target the right audience for that type of work and be the best at it

just the way I see thangs :xyxthumbs:

 

[AeroCleanse]

i don't get this mentality

stand out from the "hacks"

do you want to make money or make cars shine?

You say that like its an either or situation.

 

[Mach1USMC]

i don't get this mentality

stand out from the "hacks"

do you want to make money or make cars shine?

if you want your work to stand out, target the right audience for that type of work and be the best at it

just the way I see thangs :xyxthumbs:

DING DING DING!!! THIS EXACTLY!!

You say that like its an either or situation.

Read Mikes threads on PRODUCTION detailing- which is what you're doing for a stealership. ALL they want is clean and shiny- why go through the extra time, effort AND cost to you to provide something that isn't desired nor appreciated? Sure you want to do a good job but I know I don't do ANY free work unless it's on MY own vehicles!!

 

[Audios S6]

I want my work to stand out from the hacks. I will be doing a one step and sealant.

It's the right thing to want. But my question is......the work will stand out in your eyes, but will it stand out in the dealers eyes? Or...who's eyes do you want it to stand out in?

 

[AeroCleanse]

It's the right thing to want. But my question is......the work will stand out in your eyes, but will it stand out in the dealers eyes? Or...who's eyes do you want it to stand out in?

I'm not going to debate what products to use anymore. I'm asking how much to charge for what I listed.

 

[VP Mark]

I'm not going to debate what products to use anymore. I'm asking how much to charge for what I listed.

Are you including interior work? Keep in mind dealers will want interior and engine bay done as well. What will be your interior process?

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[rbss]

Ok, so I am trying to figure out how much to charge used car dealers in my area for a specific service. I don't want to lowball what I ask, but I know dealers don't want to pay a lot.

Service is, wash, one step polish and a paint sealant. I expect it to take about 4hrs of actual work.

Maybe give two options $200 for a one step explain why this is the better option for negelcted vehicles and also offer a AIO for $100 if its somthing that you can get done correctly in under 4 hours.

 

[AeroCleanse]

Are you including interior work? Keep in mind dealers will want interior and engine bay done as well. What will be your interior process?

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No interior work, just the paint work.

 

[GenesisCoupe]

I want my work to stand out from the hacks. I will be doing a one step and sealant.

As the other gentleman said, use an AIO. It will save you time, therefore more free time for you.

I recommend Poorboy's Polish with Sealant. It is super glossy on black cars and i do it for all my one step with polish details.

 

[dsg03gt]

No interior work, just the paint work.

I just started to do some dealer work. He is much more interested in getting the interior clean than the exterior. Also is concerned about having a clean engine.

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[VP Mark]

No interior work, just the paint work.

I don't know your market, but will comment that in my experience there are very few dealers that want exterior only work. In the grand scheme of things there are very few retail clients that want exterior only work. Most dealers want it all done in one shot. If they have to pay two detailers that is a huge waste of money and time in their eyes.

I'm seriously not trying to be negative or bust your chops here, but I think you are wasting your time and energy trying to sell an upscale exterior detail to dealers.

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[AeroCleanse]

There on staff detailers clean up the interiors and engines, they lack the tools, knowledge and probably time to polish cars.

 

[Mach1USMC]

If it was me I'd charge between $90-$160 depending on size and condition. Obviously an Escalade will be more than a VW bug. AIO only - extra $20 for a basic sealant (like JS109 from CG or something like that)

 

[Real Riders]

Ok, so I am trying to figure out how much to charge used car dealers in my area for a specific service. I don't want to lowball what I ask, but I know dealers don't want to pay a lot.

Service is, wash, one step polish and a paint sealant. I expect it to take about 4hrs of actual work.

You are mentioning here it takes you 4 hours to perform this service. Is the polish a machine polish or a hand polish? Is the 4 hours mostly consist of applying the polish, then going back over the car with paint sealant?