How to price Opti-Coat?

[shoeless89]

Hey guys, I'm going to start offering Opti-Coat to customers in the spring after I get a little more experience with it.

I was wondering, do you guys charge extra and if so, how much? If I look at it from a business stand point, if I Opti-Coat a return customers car who usually get wax/sealant package I'm out a good chunk of money for ±2 years. Just wanted to get your guys input. Thanks!

Shawn

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[Cosmin]

opticoat is not that hype as it looks , it has a huge advantage when you detail a opticoat car , but is not bullet proof , the car still need to be washed and clean.
as price , do one car and see how much time it takes you and based of that you multiply with your hourly charge.
if is included with extra work as correction or multiple cars than you can offer a better deal....

opticoat should not and is not intend to replace car wash maintenance.

 

[shoeless89]

I totally agree that it doesn't replace washing. But all of my customers up to this point are daily drivers. Their not looking to spend more then $20 every week or two to get their car "just washed". I know we know the value of a good wash schedule but try to get most people to understand that.

I guess it goes back to the fact that most people just want a clean shiny car. They don't care about swirls or taking it through automatic car washes.

I always try to educate my customers as much as possible. They usually get excited that I can remove most of the defects like swirls and light scratches but get disappointed when I tell them that if they start going through the automatic car wash again that they'll be back to that same point in months. So they don't have time or want to wash their car them selves and aren't willing to pay me $30 a week to wash their car instead of going through an automatic car wash for $5

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[yakky]

I think if you factor in all the prep work and the fact that you will end up losing business, it makes it hard to price at a level where most people will want it. Very few people want to pay for a multi-stage polish. Then add another price on top of that?

It does make sense to offer it, but not at bargain basement prices just because the actual product is cheap.

 

[TLMitchell]

On other Forums some have reported charging a flat $200 for OC in addition to the required correction steps. They justify that charge for something that's easier and less time to apply than many other LSPs because what they're selling is long term protection and mar & swirl resistance. I agree.

The average owner with a DD probably won't see the value. Best marketed to those that will spring the cost for a full correction in the first place or to someone with super-soft paint that swirls easily.

TL

 

[LegacyGT]

For me OC/OG is a $100-200 up-sell on a polish job due to the amount of extra time, prep, and attention it requires. More for larger cars.