If you want to make money in this business you must read Renny Doyle's book.

rustytruck

rustytruck

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This book is dead on in every aspect of business I can think of. This book has me on fire to grow my business this year. This book was the best $20 I EVER spent. This book makes me want to get on a plane and fly to CA to spend a week with this man. WOW. Yes the book is that good. The best advice I can offer to anyone seeking advice on how to make money detailing cars is to read this book, study this book and operate your business based on the principles in this book.

Buy the book.
 
I purchased this book Today actually and just started reading it!

Bought the Kindle Version

Looking forward to reading it slowly taking notes and taking it all in..

Then reading it again :dblthumb2:
 
I'm gonn buy the book now lol.


Tapatalking
 
I'm on page 20. Just getting started. Really looking forward to meat and potatoes of this book.
 
A very good book indeed...


I've read my copy and marked and highlighted it throughout. The first time I read it I found a re-occurring message sharing the same advice by Renny, Jason Rose and myself. See if you can find it while reading through the book. It has to do with the most common mistake people make that get into this business.


:xyxthumbs:
 
Hey mike, I guess you are referring to making sure you get properly trained right from the get go. That's a very good point. Why waste your money doing everything wrong when you could just get trained and learn from someone who has already made those mistakes and can show you a better way.
 
rustytruck said:
Hey mike, I guess you are referring to making sure you get properly trained right from the get go. That's a very good point. Why waste your money doing everything wrong when you could just get trained and learn from someone who has already made those mistakes and can show you a better way.
Click to expand...

That a great point but that's not the one that all three of us made a point about.


Note that I didn't talk to Renny about what I wrote not ro Jason and Jason and Renny never told me what they were writing.


:)
 
I picked up my copy after Mike told me to take a look at Renny Doyles training course (still haven't had a chance), but I picked up the book and your absolutely right Rusty.
 
I'll take a stab at it Mike," don't perform a Show Car detail for someone who just wants a production level detail". Renny had shared a story about a minivan he did this for and the Soccer mom had driven it through a field or something and wasted his efforts.
You keep reiterating that point and it needs to be, you can't possibly make a living that way.
 
Just got the book on Monday and it is a must have, think you had some bad days? Wait till you read about some of his.
 
Dave Medvic said:
I'll take a stab at it Mike," don't perform a Show Car detail for someone who just wants a production level detail". Renny had shared a story about a minivan he did this for and the Soccer mom had driven it through a field or something and wasted his efforts.
Click to expand...

Exactly.

Renny calls it shine-itis on page 13 and again on the bottom of page 20.

Jason Rose talks about it on page 36 and 37

Jim Goguen talks about it on page 83, the last sentence in his call-out box.

Joe Fernandez talks about it on page 110
​

After re-reading my sections I actually don't reference the idea of matching your services to your customer as in don't do show car detailing for "Daily Driver" customers but instead state if you're going to do show car detailing you need to make sure you're charging for it on page 125 under the section called, The Learned Skill of Turning Down Work. I do however continually try to teach people these same ideas of not doing show car work for daily drivers here on the forum.

The big picture is this, if you don't take a business approach to to detailing it's real easy to invest a whole lot of time for not much money. Most people take a passionate approach and that's where they let their passion take over their business sense.

Most of the time investment comes from doing too many steps to the outside paint and not charging appropriately for it. The root cause of this problem however is not,

  • Matching your services to your customer
  • Educating your customer on the services you provide

For most of your customers, doing a one-step or two-step procedure to the exterior paint is where the money is at unless you can get your customers to pay for your time to do more steps. There is nothing wrong with doing less as most customers just want shiny paint, now show car finishes. The thing most new detailers get caught up in is creating show car finishes and while that's admirable, it's all to easy to invest a lot of time for not much money.


Make sense?


:)
 
Mike.Phillips@Autogeek said:
Exactly.

Renny calls it shine-itis on page 13 and again on the bottom of page 20.

Jason Rose talks about it on page 36 and 37

Jim Goguen talks about it on page 83, the last sentence in his call-out box.

Joe Fernandez talks about it on page 110
​

After re-reading my sections I actually don't reference the idea of matching your services to your customer as in don't do show car detailing for "Daily Driver" customers but instead state if you're going to do show car detailing you need to make sure you're charging for it on page 125 under the section called, The Learned Skill of Turning Down Work. I do however continually try to teach people these same ideas of not doing show car work for daily drivers here on the forum.

The big picture is this, if you don't take a business approach to to detailing it's real easy to invest a whole lot of time for not much money. Most people take a passionate approach and that's where they let their passion take over their business sense.

Most of the time investment comes from doing too many steps to the outside paint and not charging appropriately for it. The root cause of this problem however is not,

  • Matching your services to your customer
  • Educating your customer on the services you provide

For most of your customers, doing a one-step or two-step procedure to the exterior paint is where the money is at unless you can get your customers to pay for your time to do more steps. There is nothing wrong with doing less as most customers just want shiny paint, now show car finishes. The thing most new detailers get caught up in is creating show car finishes and while that's admirable, it's all to easy to invest a lot of time for not much money.


Make sense?


:)
Click to expand...
I agree 100% Maike my account even told me the same thing you need to get paid for your services don't give it away.
 
Mike.Phillips@Autogeek said:
Exactly.
Renny calls it shine-itis on page 13 and again on the bottom of page 20.

Jason Rose talks about it on page 36 and 37

Jim Goguen talks about it on page 83, the last sentence in his call-out box.

Joe Fernandez talks about it on page 110
​
After re-reading my sections I actually don't reference the idea of matching your services to your customer as in don't do show car detailing for "Daily Driver" customers but instead state if you're going to do show car detailing you need to make sure you're charging for it on page 125 under the section called, The Learned Skill of Turning Down Work. I do however continually try to teach people these same ideas of not doing show car work for daily drivers here on the forum.

The big picture is this, if you don't take a business approach to to detailing it's real easy to invest a whole lot of time for not much money. Most people take a passionate approach and that's where they let their passion take over their business sense.

Most of the time investment comes from doing too many steps to the outside paint and not charging appropriately for it. The root cause of this problem however is not,

  • Matching your services to your customer
  • Educating your customer on the services you provide

For most of your customers, doing a one-step or two-step procedure to the exterior paint is where the money is at unless you can get your customers to pay for your time to do more steps. There is nothing wrong with doing less as most customers just want shiny paint, now show car finishes. The thing most new detailers get caught up in is creating show car finishes and while that's admirable, it's all to easy to invest a lot of time for not much money.


Make sense?


:)
Click to expand...

Makes Perfect Sense! I am a victim of this and at least took notice of it after realizing I was spending up to 5 to 6 hours on some cars doing work I would normally do on my own car for no extra charge and Then realizing what I had in my product and time the $$ wasn't worth it and also Realizing a few customers would have been completely happy with a wash , interior clean and spray wax and I would have spent far less time and money while still pleasing them.

Restructuring my package pricing and going to refocus whats involved and redirect by business plan. I'm noticing only a few so far have wanted my elite package Far more seem to be focused on my Basic Package for 40 to 65 bucks pending on small car or large suv the main problem is I am giving to much extra.. Guess I was hoping it would help net some new business by these customers giving me more referrals.

Live and Learn.. Thanks to you Mike , Renny for this book and All the AG members who continue to help provide and share info for all of us passionate to grow our Business and Continue to focus on our Business approach
 
Mike thanks for the complement

When Renny asked me to write a few paragraphs for his book I was more than honored. When I read the book for the first time there where many things I thought I really need to start doing that. In the section if I had to do it over again I would probably say read and re-read Renny's book every couple of months.

When reading the book you will notice that he very rarely talks about detailing procedures and products the book itself talks about how to run a successful detailing business.

My favorite statement in the book is on page 111

" We will not perform a lesser level detail only to save a person money while possibly damaging our reputation. I will refuse a job if that client is not willing to spend the money needed to bring their automobile up to the level our reputation deserves."
 
jims_auto said:
Mike thanks for the complement

When Renny asked me to write a few paragraphs for his book I was more than honored. When I read the book for the first time there where many things I thought I really need to start doing that. In the section if I had to do it over again I would probably say read and re-read Renny's book every couple of months.

When reading the book you will notice that he very rarely talks about detailing procedures and products the book itself talks about how to run a successful detailing business.

My favorite statement in the book is on page 111

" We will not perform a lesser level detail only to save a person money while possibly damaging our reputation. I will refuse a job if that client is not willing to spend the money needed to bring their automobile up to the level our reputation deserves."
Click to expand...



After finding out what problem the customer has and my educating them on what we can and can't do to solve his/her problem and what we charge for that service, it is up to the customer to decide to use me or not. Every vehicle we service we will always meet (and most time exceed) the expectations of the customer be it a simple wash and wax or 100% paint correction and that insures my reputation stays intact.

I guess we are almost saying the same thing except Renny says no and I raise price so client says no -LOL
 
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