Is HyperWash just a new label

[DFB]

I'm just laughing to myself at the "ready to use" tag line on car shampoo. I would hope someone wouldn't take that literally and try to dump the soap directly on their car without mixing it in a bucket of water.

I could see this happening, promptly followed by an angry complaint demanding compensation.

On products that are meant to be sprayed like wheel cleaner, bug remover, etc, and packaged in a spray bottle of some sort, I assume ready to use the product is packaged in it's correct dilution and, well, ready to use. However, I've learned with some things like 3D's bug remover, it is not actually ready to use. It's just their concentrate in a smaller package with a spray head attached. Can you use it? Sure, but it doesn't apply quite as well and isn't nearly as economical.

To me, this labeling issue shows how out of touch Meguiar's is. Was anyone actually paying attention when that label for Hyper Wash was approved? It really is an oversight, it also makes the suggestion that the gallon size needs to be diluted, then diluted again in the bucket and foam cannon.

 

[BLM]

I could see this happening, promptly followed by an angry complaint demanding compensation.

They shouldn't complain as the area where they applied the concentrated soap would be extra clean.
Good point about Meguiars being out of touch.

 

[Bunky]

If it still needs to be diluted, the ready to use comment has always been wrong.

 

[DFB]

If it still needs to be diluted, the ready to use comment has always been wrong.

100%

This would have been a boardroom decision made by people who don't even know about the stuff they are selling, or even care about detailing.

 

[DUBL0WS6]

Blame 3m

 

[DFB]

Blame 3m

Yep, Megs have been lost in the weeds since 3M took over, basically just treading water at this point.

Last year at SEMA, they launched a new tire shine, another tire shine that does the same thing as the 10 other shiny tire products already in the lineup. The last thing Megs needed was another tire shine, and yet that seemed more important than moving the brand forward with genuinely new or different products. Or putting the gallon detailer products into smaller bottles with goofy labels to supposedly give consumers a "pro-level" product. The entire brand comes across as lazy.

 

[Bunky]

100%

This would have been a boardroom decision made by people who don't even know about the stuff they are selling, or even care about detailing.

I doubt it was a boardroom decision. My guess it was made by some new hire without a lot of supervision. There was likely some edit to "clarify" use and the label design got carried away.