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Can you feel it with a fingernail? If so your not going to do much. If you cant feel it with a fingernail id go at it with a compound first then a polish after.
Hi, welcome to AutoGeekOnline!
For a scratch that you can feel with your fingernail it will need to be filled in by touch up paint and then sanded down level. This is not a repair for beginners.
http://www.autogeekonline.net/forum/how-articles/43535-key-repair-step-step-procedure.html
Another option will be to take it to a paint shop to have it re sprayed.
Have you heard of Dr Colorchip. It might be right up your alley. Unless you are proficient with sanding, buffing, and polishing.
Have you contacted your insurance agent to determine what your comprehensive deductible is?
If the damage is deep enough, on enough panels, and the cost of repainting is much greater than your deductible (which is very likely is), I would go through insurance. No doubt about it. That's the entire point of having car insurance. To insure against cowardly acts like this.
Dr. Colorchip would at least seal it and prevent any rusting, etc in the future. MIGHT help hide it some.... Maybe...
Their website and youtube channel has lots of good videos and illustrations on how to apply.
Its basically blob and smear. For a scratch like that I'd probably go with the squeegee kit.
That'll ultimately be up for you to decide. The trick is, short of a respray, or some of the other methods mentioned including filling and sanding, it may be. Just going to the dealership and getting some touch paint will fill cover it up, but maybe not to your satisfaction.
If you can't respray, or seek out a detailer in your area who would want to over fill, sand, polish, then it may just be worth a shot. Do I think you'll get better results with Dr. Colorchip than just going to the dealership to buy a paint pen or some touch up paint? Yes, I do.