Logo design

mfrickman

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I've been working with a graphics design major to help her portfolio and to help put an image to my business. I like the outline and the lettering but feel like the middle could use some work.

What do you guys think?

htUJJXH.jpg


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It looks like a cog for a bike or motorcycle. If you where doing only motorcycles it would be great. Thats just my .02
 
Looks pretty good. Reminds me of an old school garage or something. I like the gear but you're right the car in the middle is sorta off. Theres an opening in the lower fascia but not the radiator area.. the tires melt into it and theres no end to the hood. I get the simple design its just off a bit to me.



That's sort of what i mean just looks better to me. Im no graphics designer or anything just think the front end needs more shape then a giant rectangle. She would obviously have to mess with it and do some graphics design magic I just molested it in paint lol.
 
Maybe smooth the outside of the "cog" portion? I'm kind of thinking of taking the car in the middle period lol just not sure what to replace it with.

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How about shrinking the car or doing it in profile (a muscle car or even a hot rod would work!) and adding soap bubbles and maybe some 'shine' lines?
 
It's a beautiful design. I've always toyed with a retro/old school logo but not being all that good at graphic design, I couldn't make anything remotely this good.
 
Not to be harsh but I'll be direct. That looks honestly like a beginner produced it. The font type is bland, the vehicle in the middle of the logo doesn't excite or draws my eyes to it. Just sort of,...meh.

If you're happy with it, then that's all that matters. However if you feel like it could be better, then it can be.

At a glance no one will notice what you do or have their attention drawn to your sign/shirt/side of van, et al.
 
Looks ok. But like stated above it could be better. You want something to stand out
Also to keep with modern day stuff, thus being really attracted to it.
 
My initial observation is the "On Scene" is not easy to read quickly. It may be word spacing. It is a simple design but if your customer set is not looking for something fancy, it will work fine.
 
1. Do NOT do any drop shadows..... They will not be easily transferred to different media.
2. The colors are OK.... They aren't crisp. They aren't eye-catching. The tannish in the middle kinda screams dirty to me.
3. The car in the middle does lack any sort of recognition. Placing a car head on is tough. Stick to a side-view with a vehicle.

Good luck... Hope my comments help.
 
I literally just went through this process.. see my avadar [arnold voice].

I would make recommendations similar to others. Lose the shadows, have the designer output the file to PNG.. it will be fully scalable and the image quality will not be compromised
 
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