Menzerna, names and labels.... :D :)

Hmmm.... Their labeling was one of the things I liked about them..

As long as the performance remains....
 
Great... Just as I got used to the original numbers...
 
Man seeing that is confusing!! Which one is FG400 and SF4500 (not SF4000). Looks good but I am wondering if the "If it ain't broke don't fix it" should apply here...
 
I'm completely clueless. Is this a re formulation or relabeling? There are two products labeled "Heavy Cut Compound"...What about just compound? Is SF4500 D/C'ed??

Dunno. Does Menzerna hire any marketers for the American market? This is at least the second relabeling of this brand I've seen in the past few years.

Nobody else seems to do this, but Menzerna. What if all of a sudden M105 was R127?

Menzerna, let me give you some free advice (or you can mail me a check $$$$)

1. Heavy Cut Compound or Leveling Compound.

2. Compound

3. Extra Cut Polish

4. Polish

5. Fine Cut Polish

6. Ultra Fine Polish
 
Great... Just as I got used to the original numbers...

Maybe we can start a campaign to preserve what we have now?

There was nothing difficult about their labeling, and the look itself was contemporary, professional and sleek.
 
Dunno. Does Menzerna hire any marketers for the American market? This is at least the second relabeling of this brand I've seen in the past few years.

Nobody else seems to do this, but Menzerna. What if all of a sudden M105 was R127?

I wonder if the success of the Rupes line (including the polishes) has anything to do with this? Menzerna at one time was only available in quarts, now I see they have added 250ml like Rupes, and they seem to be trying to improve the color coding (unsuccessfully, it would appear).
 
Man seeing that is confusing!! Which one is FG400 and SF4500 (not SF4000). Looks good but I am wondering if the "If it ain't broke don't fix it" should apply here...

Totally agree!
Change the product design? Sure. Rename the whole thing? Not so much...

Their previous graph was the clearest thing in the world. This new Standard, Alternative, and Special product segmentation really adds a new dimension that complicates it all.

I feel like calling the company and telling them that this left me somewhat confused. Maybe someone there can provide me with the correct product translations.
I don't feel like buying "Super Finish 3500" thinking it's SF4500 (thinking logically 3500=4500), when SF4500 could now be called "Super Finish 3800."

:nomore: Renaming please!!!
 
The biggest reason for this change is because of the old numbering system that confused the hell out of everyone. If I said I use S34A, PO83, PO91E, PO203, PO85U, and so on most people wouldn't know what I am talking about and would have to look it up.

They decided to introduce the numbering system that we have all become to learn. SC300, FG400, SI1500, PF2500, FF3000, SF4000, SF4500 and so on. This became very easy to understand as this would tell you that the lower the number the harder it cuts while the higher number dictates a higher finish.

Now when someone says FG400 we all know this is a potent compound while SF4000 denotes a dynamic finishing polish.

With the new system launching soon they want to try and simplify the process a step further as the bottles are going to be labeled with a red, yellow, and green label. Red for heavy cut, yellow medium cut, green for finish.

SC300, and FG400 will be special items as they will offer the most cut. As we know already.

The new 3500 is SF4000 and 3800 is SF4500.



I wonder if the success of the Rupes line (including the polishes) has anything to do with this? Menzerna at one time was only available in quarts, now I see they have added 250ml like Rupes, and they seem to be trying to improve the color coding (unsuccessfully, it would appear).

No.

Menzerna is bringing focus to the detailers/end users that make up the market in which we frequent. Basically the weekend warriors, semi pros, and pros. Hence the offering of the 250ml line. This will help to bring in new customers by offering a introduction size.
 
The biggest reason for this change is because of the old numbering system that confused the hell out of everyone. If I said I use S34A, PO83, PO91E, PO203, PO85U, and so on most people wouldn't know what I am talking about and would have to look it up.

They decided to introduce the numbering system that we have all become to learn. SC300, FG400, SI1500, PF2500, FF3000, SF4000, SF4500 and so on. This became very easy to understand as this would tell you that the lower the number the harder it cuts while the higher number dictates a higher finish.

Now when someone says FG400 we all know this is a potent compound while SF4000 denotes a dynamic finishing polish.

With the new system launching soon they want to try and simplify the process a step further as the bottles are going to be labeled with a red, yellow, and green label. Red for heavy cut, yellow medium cut, green for finish.

SC300, and FG400 will be special items as they will offer the most cut. As we know already.

The new 3500 is SF4000 and 3800 is SF4500.





No.

Menzerna is bringing focus to the detailers/end users that make up the market in which we frequent. Basically the weekend warriors, semi pros, and pros. Hence the offering of the 250ml line. This will help to bring in new customers by offering a introduction size.

Mike, you gotta let them know that they had already accomplished this with

Blue - light/finishing
Yellow - medium
Orange - heavy
Green - super heavy

It wasn't broken, no need to "fix". ?

I agree with the old designations, like po309, etc, yes, those are really confusing, but the system that replaced it was in my mind, one of the most coherent in the industry.
 
Im with you. I don't see a need at all to change this current line up.

:iagree: I think the current numbering/labeling is the most comprehensive in this industry. I would much rather see the current numbering stay around.

Let's see how this new lineup goes.
 
Im with you. I don't see a need at all to change this current line up.

:iagree: I think the current numbering/labeling is the most comprehensive in this industry. I would much rather see the current numbering stay around.

Let's see how this new lineup goes.

I may beg you to appeal to them... Or send money... Or both! :wave:
 
Im with you. I don't see a need at all to change this current line up.

:iagree: I think the current numbering/labeling is the most comprehensive in this industry. I would much rather see the current numbering stay around.

Let's see how this new lineup goes.

I may beg you to appeal to them... Or send money... Or both! :wave:

dlc95 - I don't think there is anything that can be done to undo this change, as it is important for the global market comprehension of their products.

Here's what I found out:
I gave the company a call today and spoke to one of the reps (very friendly.) The new line up is still in a development phase right now. I was told that the new labeling isn't going to make it to the US for a while.
What they wanted to do is to create a uniform numbering system and color code all over the world. They need this uniform look because there are some numbers and labels that differ from each other in different countries. FG400 here may not be FG400 in another place, might not even exist there. Sounds a little strange, I know, but I'm just repeating what was said. I was also assured that the products are and perform exactly the same. Nothing at all has changed as far as the chemical composition of the product goes, just the bottles are new. Still the same high quality stuff!

Mike is right, the SF4000=FF3500 and SF4500=FF3800.


Just a rough conversion list of some that I asked about:
  • --OLD-- v --NEW--
  • FG 400 = HCC400
  • PG1000 = HCC1000
  • SI1500 = MC2200
  • IP2000 = MC2400
  • PF2500 = MC2500
  • FF3000 = FF3000
  • SF4000 = FF3500
  • SF4500 = FF3800

Hope this eases some minds and clears up some confusion.
If you still have questions about their line-up you can just give them a call. They're very friendly and easy to talk to! :xyxthumbs:
 
Good info from the company's perspective. I don't really mind the change and we'll all be throwing these new names around shortly after they arrive here. We're fast learners!
 
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