I like 303 protectant for the interior and I occasionally use 303 Tire Balm. It leaves a nice finish but it does not last very long. I wonder how long the tire shine will last. The tire coating should last for months.
I didn't test their tire coating but I did the High Gloss Tire Shine and it's why I know this, spray it on and leave it alone, DO NOT WIPE! If you do wipe it turns it into a sheen, not it's intended use. This product is for all tires but those guys with trucks and knobby tires its perfect because it gets into all the nooks and crannies, no working it in.
Their tire coating looks to be a foaming aerosol, hmmm