How much car you think I can get for 15k out the door sticker wise? 16k, 17k?
Just want to be fair and not look like I'm ripping them off, but I don't want to be talked into a lesser vehicle either.
There's no pat answer for that, the margin is going to depend on the vehicle, what the demand is for it, etc. and also the dealer's situation that day/month/year. Don't worry, they will always being the ones ripping you off, you will never get anything less than a fair deal from them. No matter what the online invoice price is or what they tell you they paid for the car--they always paid less than that.
When I bought my first new car, I went in with my Edmund's book in-hand (yeah, it used to be a book that you had to buy, not a website), and I insisted on talking to the sales manager. He said "well, I see you have done your research" and he offered me a price $250 over invoice. I asked how he could possibly make any money for that and he told me they don't pay invoice price, they are a "volume" dealer and get a discount, which is paid back to them monthly. Bear in mind, this was a little dealer, not a highway dealer, so imagine the discount the "real" volume dealers get. This jibes with what other people always told me about being shown an "actual" invoice to convince people the dealer was giving them a great deal...except the dealer didn't actually pay that much. (we used to have a member on MOL who worked at a dealer and would tell us all the skinny, too).
It's not clear to me whether you are really shopping for a new car...or whether that '07 was a leftover. One of the things you definitely want to avoid is paying ridiculous amounts for things like pinstriping, door edge molding, etc. I was on the back lot of a Hyundai dealer a few weeks ago, and they already had added $800 to the sticker for that--AND IT WASN'T EVEN DONE YET. Oh, yeah, they had also added a $2K "availiablity charge" to the half dozen cars of this model on the back lot, too. So tell them you don't want the pinstripes (they are usually just cheap tape), they will usually have some cars that haven't been done yet (even though they will tell you they don't), and if they really don't, tell them ur not paying for it and you'll wait until they have some new cars in--they will likely take the charge off and leave the stripes on. Same goes for the BS security numbers on the glass--the only ones that are worth anything are the VIN, and I wouldn't pay for that either.
All that being said, I HATE buying cars and I have probably had less cars than I would have if I didn't loathe the process so much.