Ok, this is my latest marketing idea. Any Thoughts???

M

Mobile Detailer

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I am getting mixed reviews on this video so let have your opinion.

Thanks Geeks! (Auto Geeks that is)

[ame=http://www.youtube.com/watch?v=xWOOidvE9rQ]Talking Car - Auto Detailing in San Diego County - YouTube[/video]
 
I don't care for it to much . But it might work its simple . It just reminds me of those cheap used car dealership and insurance commercials . Thats my opinion tho.

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Haha, I'll never be able to look at a Mercedes SUV with a straight face again...
 
Too fast, slow down a bit, it seems strange.

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Its not bad but where are you using the video? Was that video very much$$$$
 
Who are you primarily targeting with this ad?

If you did a B.I. overlay of your area's demographics, you could match the car type and voice to target specific customers. IE, there are 500 men 29-35 with $50K+ in income that drive lifted trucks within 10 miles of your zip. Then, you make an add with a lifted truck/Ford Raptor/etc. with a deep voice layover targeting them.

Do one with a convertible like a Ferrari using an Italian accent targeted to those married, 40+ years in age, annual income $350k+, etc.

This is all just spit balling but gives you ideas.
 
It has a 'cute' factor, although I'd not consider it totally cheesy. Is it a TV spot? Just asking because I'm leaning with Alex that it could be slowed down just a bit.

I also like the idea of targeted demographics with it. Here... we are LOADED with teenagers that drive lifted 4x4's. Their parents buy them for the kids when they freaking turn 16!!!!

At the end of the day.... never gonna' please everyone. If it works for some of the potential market out there and they call, its worth it. (Don't you think...)

Overall though I think it shows thinking out of the box. How many other guys in the detailing business (in your area) are doing something like it? NONE perhaps? ;)
 
Appreciate the feedback. It was just an idea that I ran with. Out of the box. I have actually gotten a few facebook calls from this ad. It paid for itself after the first Wash/Wax.
 
Mobile Detailer said:
Appreciate the feedback. It was just an idea that I ran with. Out of the box. I have actually gotten a few facebook calls from this ad. It paid for itself after the first Wash/Wax.
Click to expand...

Then there ya' go...

Falls under the heading, "nothing ventured nothing gained". :xyxthumbs:
 
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