I am currently working on a Chrysler 300 in my shop. The lady came in and bought a set of $2000.00 wheels and i explained to her how she was going to have these nice wheels on a black, metallic swirled out mess that has only seen tunnel washes.
Right here is your clue...
on a black, metallic swirled out mess that has only seen tunnel washes.
Read these two article.
The difference between a swirl and squirrel
A few tips on starting a part-time detailing business
Match your services to your customer
To me, it sounds like you not matching your services to your customer.
If they have run their car through tunnel car washes in the past, what has changed that means they're not going ton continue running their car through a tunnel wash after you remove all the swirls and scratches?
What has changed?
If nothing has changed, then you're doing the customer a disservice as they don't know the difference between a squirrel and a swirl.
With that being said..i currently charge 45.00 and hour for a multi step paint correction and key scratch repair..her bill is going to be about $900.00 (20 hours) for some reason i feel like im charging to much..should i feel this way? Help me out! What do you charge per hour?
You're not spending too much but from my experience you're taking too long to do the work.
First, is the 20 hours for inside and outside or just the multi-step paint correction?
I'm not the fastest detailer in the world and usually far from it. In fact I've never claimed to be the fastest. Yet, I think I could knock the exterior of this Chrysler 300 out in under 8 hours doing a three step and under 6 hours doing a two step.
If northing's has changed, that is if the owner is going to continue to take the car to
Swirl-O-Matics, then just do a one step.
Get a copy of my Vehicle Inspection Form and walk through the form with her. There are three packages listed,
Package 1 - Very good (because I don't just do "good")
Package 2 - Better
Package 3 - Best
Note: You can rename them Bronze, Silver, Gold or whatever you like, I find this just confuses customers and to simply use simple terms like "package 1" makes it faster and more simple for the customer to understand
detailing lingo.
Edit this forum to include your hourly charge so the customer sees this and have them choose the package they want. There's a place for you to fill in your recommendation and the package they choose so they can't come back and say they're unhappy because there are still swirls in the paint if they chose package 1 but your recommended package 3.
This protects you and gets both you and the customer on the same page for a win/win business deal.
Then underpromise and overdeliver, (at least a little), and you'll get their word-of-mouth advertising.
Here's the link if you want the form. I personally would not "touch" a car until you have a form like this signed and dated by the car owner to protect yourself.
It's written in MS Word so you can edit it, customize it and even delete the parts you don't want to use.
Mike Phillips VIF or Vehicle Inspection Form
