Post yard signs or mail out
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70fastback1
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- Sep 12, 2011
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Almost all the mailers I receive go right in the trash can. I wonder what the return on investment is for a mailer??
I bet there are a lot of opinions either way...
A yard sign you can put at a busy intersection and will probably be seen by more people. If folks are sitting at a red light, they might stare at it for a while...it might sink in...Plus, it will be there until some drunk comes along and runs it over.
AGOatemywallet
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- Jun 13, 2015
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Joe uses them to promote Superior Shine and swears by them
He has indicated that reaching the right Demographic by targeting the right zip codes is the key
He has indicated that reaching the right Demographic by targeting the right zip codes is the key
onsite
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- May 22, 2015
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Thats what i was thinking. I would try to hit the right demographic but would hate to see them trashed.
I was considering populated intersections for that reason.
Any places to find out the specific areas? I know of some areas by gong through them however there are always those places we've never been to.
VP Mark
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- Jul 12, 2012
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How about neither? A lot more cost effective methods out there for a startup. Actually, I've been in business for 4 years and the most effective means of marketing for me are...
Google adwords. Send people specifically looking for your services directly to your website.
Facebook ads. You can be very specific on who sees your ads, and even set regional and demographical likits. You can spend $5 and reach 600 - 1500 people. Most cost effective mass advertisement method available right now.
Google adwords. Send people specifically looking for your services directly to your website.
Facebook ads. You can be very specific on who sees your ads, and even set regional and demographical likits. You can spend $5 and reach 600 - 1500 people. Most cost effective mass advertisement method available right now.
onsite
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- May 22, 2015
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I will be doing adwords. Now facebook doesnt seem to be very prosperous. I have set it for the areas i want (radius) and age group. Now interests i have an issue there so that could play in affect on me not getting anything from fb. Age is set to 30+
BitterGreg
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- Sep 10, 2014
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Those are great options, and definitely something everyone should use. The problem however is they are limited to people looking for your services.
Yard signs and direct mailers do that less effectively than what you do above, but they also reach people that are not actively searching for your services. Last I checked about 4% of Direct Mailers responded, so take your close rate and you will have your number of new customers.
OP - before you do any of these ideas, make sure your website/FB page are up to the level you want them to be. Yours may, I havent looked. Last thing you want to do is spend this money to reach people, and they go online to check you out, and never call because they werent impressed with what they saw.
onsite
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- May 22, 2015
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I will say my site isnt 100% but it is close so i wouldnt be to concerned to a point....
Now facebook I am new to the promoting. I have not got any new likes or inquires from that and have spent a decent amount on that.
I am wondering if I may be adding to many cities as I am adding most within my area... maybe focus on one town at a time with the highest population?
I honestly have only received one client from a business card. Others are people I know
Now facebook I am new to the promoting. I have not got any new likes or inquires from that and have spent a decent amount on that.
I am wondering if I may be adding to many cities as I am adding most within my area... maybe focus on one town at a time with the highest population?
I honestly have only received one client from a business card. Others are people I know
VP Mark
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- Jul 12, 2012
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You can use Facebook ads to send people directly to your website. I think last time I did a website campaign I spent all of $10 and got about 60 clicks to my website. Considering Google adwords will charge you $2-5 depending on your area per click...
Don't set up your facebook for likes, set it up to either send people to your website or to view a post about a detail you have completed, or to showcase a special service or package you sell.
Do NOT offer discounts, that automatically makes you look less legitimate if you have to devalue your work to get people interested in it.
Check out my facebook page if you need some ideas.
Don't set up your facebook for likes, set it up to either send people to your website or to view a post about a detail you have completed, or to showcase a special service or package you sell.
Do NOT offer discounts, that automatically makes you look less legitimate if you have to devalue your work to get people interested in it.
Check out my facebook page if you need some ideas.
Busy mind
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- Dec 1, 2014
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I get a lot of work from a custom auto shop around the corner from me. I did a few cars for him and when I dropped them off, he and his customers could see my work. I always tried to drop them off when the sun was shining the brightest... It naturally snow balled from there. His buddies are mechanics and ride motorcycles, so I did a few bikes. Pretty soon I got customers from his customers.
It isn't all high paying work but it fills in the gaps and gives me a chance to play around with products and technique.
This wasn't really an answer to your question, but it's experience I've gained which holds some value.
Also I got customers in for details that weren't even interested in the first place. They liked what they saw and wanted to have their bike or car look that way.
It isn't all high paying work but it fills in the gaps and gives me a chance to play around with products and technique.
This wasn't really an answer to your question, but it's experience I've gained which holds some value.
Also I got customers in for details that weren't even interested in the first place. They liked what they saw and wanted to have their bike or car look that way.
Around us the yard signs get pulled up my the county (yard sign patrol) and thrown away. Not to mention they are usually promoting the $10 wash & wax.
The mass mailer is a dying tactic.
You really need to do done online ads like Google & FB. They have great targeting tools. Snail mail is dead..
Do you have any business referral programs?
The mass mailer is a dying tactic.
You really need to do done online ads like Google & FB. They have great targeting tools. Snail mail is dead..
Do you have any business referral programs?
VP Mark
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- Jul 12, 2012
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People that are not actually searching for your services are not usually your target market. The people you want to work for as a higher end service provider are:
1. People that are looking for your services.
2. People that would use your service, but don't know you exist.
3. People that would use you and your service if they knew that both existed. These people usually need a referral from a friend or family member before becoming a customer.
Number 2 and 3 are usually hard and expensive to reach, whereas number 1 is usually relatively easy and inexpensive to reach if you position yourself correctly.
Scott@IncrediblyDetailed
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- Oct 26, 2012
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With regards to Facebook advertising content is king and the return on investment (ROI) can be measured in a lot of different ways (the analytics are awesome). Facebook and word of mouth have brought me the most business and I'm starting to focus on Google Adwords now that I have an employee and can handle more work.
dcjredline
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- Mar 26, 2012
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I am not a full time business. But I can say here I have gotten people from 2 places. Referals and Google. I have gotten 4 or 5 people from a google ad that I think I may have spent $40 on (cant remember cause it was last year) and I still get people somehow from google searches in my area.
Try it in google. "Auto detailing williamson, ny" my page (for me) shows up on the right and I have 2 or 3 of the links on the left . To my FB page and regular page. I havent paid google for over 8 or 9 months to advertise
Try it in google. "Auto detailing williamson, ny" my page (for me) shows up on the right and I have 2 or 3 of the links on the left . To my FB page and regular page. I havent paid google for over 8 or 9 months to advertise
BitterGreg
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- Sep 10, 2014
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I wholeheartedly disagree with the bolded. Why do you think so many companies still go door to door? Just because you are not searching for a specific service does not mean you would not want to use it. People are innately impulse buyers. I was wanting to get weed control for my yard for months and never did anything about it. I came home one day and Scotts had an estimate on my door. I called right then and made an appointment. Now they will be making about $500 a year off me to treat and seed my lawn throughout the year.
Cable/satellite companies, Alarm, and countless others still do door to door, let alone the 1000's of companies that still do direct marketing. I realize those are big companies with marketing budgets 100xs more than any or our revenue, but like all things in life and business, it is about diversification.
more meaning body shops, auto repair, tire shops etc.
For example: build a relationship with a shop. work out a deal where they staple your card to their invoice on their better customers that might have cars to target.
I know a high end wheel shop here staples a local detailers card to their invoice for their higher end buyers. He has received some very good clients from the shop. He just started offering coating services to the shop to help customers protect their wheels. He coats the wheels before they are mounted on the car. Customers seem to be loving it.
VP Mark
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- Jul 12, 2012
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Meh, the size of the market for those types of services compared to detailing is almost outrageously different.
Maybe 1 in 100 people would pay anyone any amount to have their car detailed.
I guarantee you at least 97 out of 100 households have cable TV service ect.
There is nothing impulse about detailing, unless you are a mobile detailer and telling them you could do it right then and there, which in case you come across as desperate.
We are talking a niche, high end service here, not a mass consumption deal. I've never seen anyone selling designer koi ponds that run $1200 - $5000 advertising door to door, and that is because it is a waste of money with so few people are your market.
This is also what makes starting a detailing business so hard at the begining. Very few traditional services really work well, and building that small niche market takes a lot of time.
conman1395
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- Nov 23, 2013
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Most of the automatic car wash companies mail out coupons and advertisements for their monthly plans along with the Shammeriffic detailers (that is actually their company name.....). I prefer to separate from that group.