FTD -
Thank you for providing more detailed info regarding your experience !
Looks like we have a very similar background.
I also started at my Dad's gas station, repair shop, body shop in back, and absolutely loved and got great at all of it, too!
You have what looks like a very well-rounded knowledge of all the pieces it takes to make a great Detailer with a greater business someday..
You mentioned Painting - did you get your Apprenticeship and Journeyman levels ? I loved that part but after awhile, this is before they took all the solvents out, I opted out because I wanted to make more money for my family, and didnt want to harm my long-term health..
I have seen my share of "fisheyes" in paintwork from not getting everything off the primer before painting, or that "someone" who walked into the Paintbooth and touched something... maddening...
Glad you took the time to do research - there is nothing better you can ever do than to know your competition and find a way to render them no longer your competition, through great, honest, perfect, work and work ethics and standards..
If they are mostly "production shops" and not Custom Detail Shops, then you are already ahead if you can turn out not just good work but great work consistently, no "Im sorry I missed that, "do overs", etc...
The Clientele Im hoping you can find through more research, are those that are already wealthy, have several nice cars, mostly foreign, and value them and want them to be around for a long time for everything, pleasure, specific projects, investments, etc...
These people are going to be older and wiser, and can spot all the negative things in a business, a person, etc., very quickly because they have been doing this for a living probably all their lives..
This is why the hard questions.. So you can be totally prepared and in control when you meet them hopefully in person, and you then exude total control, in charge, confidence+, and give them a short synopsis of your well rounded experience level in years, show them your well prepared portfolio of pictures, very well taken with great camera on a tripod, and you properly dressed, there will be absolutely not one hint of doubt in your mind, demeanor, or body language..
The Clients I worked with in WA., were all the above I just mentioned and more... Fluke Instruments, Boeing, Microsoft, Starbucks, Nordstrom's, etc.. All millionaire/billionaire, etc...
I have seen the 3m air Rotary tools and they look great, but I am still using very happily my Makita 9227c, and have no problems on any kind of paint yet..
The Rupes machine experience is also very good to have and can come back after the Rotary work in some cases, and remove any Rotary induced swirls, holograms, etc., and totally clarify even more because of that and of course, really great skills and product..
I have used Meguiars 101, 105, and 205 only and find them ok on certain paints and other compounds and polishes better on others.. M105 works really great on badly damaged Airplane Imron paint with L/C Purple Foamed Wool pads - about 50 of them..
It would be good to get some hours down with Menzerna, and Optimum compounds and polishes sometime, just so you have more options..
Know all about the 3m line, having grown up with it and its great and will always be there in most auto body shops because their Dad's, granddad's taught them how to use it decades ago, right ?
I have to agree with the other posters above regarding hourly rate of $60 - it might work with really high end vehicles and is for sure worth it at that level, but nobody is going to pay that for their Honda Odyssey, etc, ever...
The best advice I have read above was to get the rates for everyone close by and even a bit away, including custom shops, average it and just come in a little lower possibly, to start.. A Flat rate for both Interior and Exterior, and then split up if they only want one done and not both..
What is hard about starting low is that those Clients will be harder to want to pay more later when you raise your rates, etc...
Regarding Optimum coatings - Im an authorized installer and have received a few emails from them setting really high to me pricing for installing their products now.. And of course with that, they have also really increased the price of their products to us all..
Its still a great product, and has been on my Jeep for 3+ years and it looks beautiful even when the Jeep is lightly dirty from not washing it for a few weeks at a time..
What I would try to do is find the absolute best Independent foreign/German, etc., car Repair Shop and get to know them..
Sell yourself and your business to them, by arriving in your beautifully Detailed perfectly clean, vehicle - inside and out, engine, everything, and see if you can talk to the decision maker/s about becoming their Shop Detailer and they then refer your work to their Clients, who would be so happy to get their Jet Black Mercedes E63AMG, etc., repaired, Detailed at the highest level ever, and then its back home again..
You would have to sell yourself to the guys at the front counter especially too, because they would in turn, become your biggest advocate to their Clients..
See if you can perhaps Demo your work on their Shop Vehicle, probably a really nice BMW, Mercedes, SUV/Wagon,etc., and then you should now have a great referral and business relationship that will go as long as you want it...
They will most likely already have some Detailer, but chances are he/they are not going to be doing it at the level you are because you ARE the BEST !
And of course get as much accurate pricing info as possible, so you can evaluate what the Detailing Market can handle and then price yourself up there somewhere..
This is just one suggestion on how to get in the "Door" somewhere but in a door that leads to constant, high level, recurring, vehicle work that once it gets started, you may have a hard time shutting it off..
Keep working on your skills to get more experience so that you can talk intelligently about them to those/the Shop/s or Clients who are all about business but understand investments in really nice vehicles and are willing to pay for the best work on their investments...
Lastly, Overhead - going to be a killer depending on how much Insurance you have to have in your state, Liability and Garage keeper or something like that..
You have to collect state tax, if your state has it, and pay them quarterly without fail...
Lights, water, rent, then rewiring for your own lights, etc., can you use water and not have an issue with drainage, does the shop have an indoor wash rack and drain already (absolutely ideal), supplies, burglar alarm, etc., etc., etc., and you dont have any Clients booked yet..
You Can Do It !!! We all did !!! And we Survived it !!!
Good luck ! We are rooting for you !
Dan F