I have the Kobalt rubber hose from Lowe's. It is very flexible, doesn't kink, and has held up well. I would say as long as you stick with a rubber hose you will be fine. The polyurethane hoses are decent but I much prefer the rubber. Don't even look at the PVC hoses, they are junk.
I have Goodyear and Craftsman rubber hoses. None of them has broken the bank. The last Goodyear I ordered was 3/8 x 50', red, rubber, for about $32 delivered. All are/were Made in the USA.