2black1s
New member
- Jan 23, 2015
- 1,783
- 1
You all know Mike's saying, paraphrased that "many people can't tell a swirl from a squirrel". While all of us here and most everyone involved with detailing knows what a swirl is, the general public is not so well enlightened.
I find, more often than not, when trying to show a layperson swirls in a paint's finish, they are lost and can't even see what we all call swirls. I will then rephrase my description and call the swirls, "hairline scratches". Now there eyes light up and they say "Oh yeah, I see those".
This happened to me again this past weekend and is what prompted this thread today.
With that understanding in mind, whenever I'm evaluating a paint's finish for someone in the general public, I will use the term "hairline scratches" rather than "swirls". If I do use the term "swirl", I'll always supplement it with "and/or hairline scratches" and explain that they are one and the same.
Do any of you guys/gals employ, or have you considered, anything similar in your discussions with customers and/or marketing materials, websites, etc.?
I find, more often than not, when trying to show a layperson swirls in a paint's finish, they are lost and can't even see what we all call swirls. I will then rephrase my description and call the swirls, "hairline scratches". Now there eyes light up and they say "Oh yeah, I see those".
This happened to me again this past weekend and is what prompted this thread today.
With that understanding in mind, whenever I'm evaluating a paint's finish for someone in the general public, I will use the term "hairline scratches" rather than "swirls". If I do use the term "swirl", I'll always supplement it with "and/or hairline scratches" and explain that they are one and the same.
Do any of you guys/gals employ, or have you considered, anything similar in your discussions with customers and/or marketing materials, websites, etc.?