What to charge for tire and trim coating?

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Kengo123

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I'm thinking about offering tire coatings. Specifically the OTC turtle wax coating

If you don't mind to share, what do you guys charge? I was thinking a $30 upcharge for one coat on tires instead of dressing
 
Kengo123 said:
I'm thinking about offering tire coatings. Specifically the OTC turtle wax coating

If you don't mind to share, what do you guys charge? I was thinking a $30 upcharge for one coat on tires instead of dressing
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You're a professional I assume.

I really don't see such as being some huge add on, like you were upgrading from Meguiars #26 to something like CQuartz UK

If it was me, and a customer was already dropping $300+ dracmas in my pocket, I'd probably do it for free. (Provided you aren't ripping off all 4 Tires with Jack, and doing some full blown wheel-Tire detail)

There always has to be a little "give and take" in such a trade. I know such 42 years ago, you do want customers to come back, that they know you are the "king of your trade", no one else can be relied upon, trusted, depended upon to lovingly respect their Chariots.

At 15 and 16, I was detaiing new caddys and lincolns for quite "Deadly" Gangsters, and you best not screw up.

Sometimes, less is more, don't go too overboard with haranguing a customer over a few Deniro just so you come away smelling sweet and the customer-client feels taken.

That in the long run, you either will come away more profitable, by the same customer, or by word of mouth.
 
Thanks mark

I planned on adding it to a dp coating package at no charge. Also paint correction work

As far as the aio jobs and sealant jobs, I think a small upgrade fee is necessary. Maybe not $30 for $2 worth of product, but there is a decent amount of time involved.
 
Add on things can be a little difficult. I actually asked a similar question earlier today about how much people charge for things like Opti-lens and Opti-glass. All of these are things that can be very beneficial to your customer, and they do need prep work done first, so it's not like you can just wipe on, walk away, and charge $30 or something.

As for your original question, I think $20-$30 seems about right, you just have to be able to educate your customer on why its beneficial for them and adequately justify the cost.
 
Maybe $20 for a tire coating. After all, people do like dressed tires. Even if your car is dirty, and clean wheel and tire will make people think otherwise.
 
I charge $20 for tire coatings ($5 per wheel) and find that quite a few client actually go with this as they like the freshly dressed tire look. It always helps to have a coating your personal tires for clients to see.
 
A paint coating package from me comes with tire coating :) Package it all together, a year of paint and tire protection in one.
 
If you don't already scrub tires separately from the wheels in your go-to package offering, then yes, a small upcharge seems reasonable. Same as Jarred's glass discussion. Product and supplies cost (people always forget the clean-up supplies and labor), plus extra time. For me that means about 50¢ of Zep 505, another $1 for the TW (adjust according to coating used) and perhaps an extra 20 minutes of time for a scrub before the car wash and two-coat application at the end of the detail. In my case I always scrub tires, though perhaps not too meticulously if I'm using a forgiving dressing. I'll probably offer it to strangers for $20, and of course free on a bigger job.
 
Thanks guys. Im regularly changing things around with my business, including what i offer and at what price. I don't typically get tires surgically clean enough for a coating on all of my work, nor do i apply tire dressing by hand. I think an extra solid 30 mins of labor is about right
 
Yeah, I'd use that as a guideline for establishing a comfortable flat rate that you can easily sell.
 
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