Do you prefer a gel dressing? If not, meguiars has 3 options for applying dressings. They have the endurance tire dressing in gel, aerosol, and spray form. Personally, ive hade better luck with the aersol than the gel and spray bottle. If you prefer a gel dressing, id try applying the gel directly to the tire and see if that works. I quit using that endurance stuff for awhile because the spray form is too hard to work with. It comes out like old runny spoiled milk and it didn't spread evenly. I retried it in the aerosol form and it worked a lot better for me. Mothers only has the spray form in their back to black tire shine. Its a good tire shine. I used it twice. Still have two new bottles sitting on my detailing shelves lol. Heres another tip...The cleaner your wheels and tires are, the better results you will get. Ive used mothers and meguiars wheel and tire cleaner. I think mothers foaming all wheel and tire cleaner works best because you apply it to dirty dry wheel and that helps penetrate the road grime and dirt more easily than applying it to a wet tire like what meguiars wheel cleaner needs to be applied. I like meguiars a lot...it just depends on the person I think and its by personal preference.