PouncingPanzer
New member
- May 11, 2017
- 901
- 1
It will take time, but people still don't equate Hyundai and Kia with performance. Both brands have built their reputation on sensible, affordable vehicles.
I think if both brands actually marketed the N/GT brand cars it would help. I don't think I've ever seen an ad for an N'd car.
Getting into Motorsports would help too. On any given weekend you'll see Mazda's, BMW Ms, Mercedes AMG's, Mustangs, Vettes, Lexus, Toyota, and Porsches in all manner of race series. Audi and Subaru were some of the founders of modern rally racing and people still remember that even though they don't participate any more. The only place I've seen a Hyundai race is in IMSA's feeder series with GT4 cars.
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It is likely due to my time at a dealer when I was there but when I think "Kia" I still think about techs taking warm parafine wax and pumping it into Sportage subframes so they didn't rot out in two winters. If the wax oozed out of a few areas it was too late lol. That was many years ago, but some things just stick with ya.