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That is true Tundra. I have to start analysing what the other detailers are charging. Not a lot are mobile though, and many are more of a car wash than true detailing service. I went to the websites of all the guys showing up when I did a Google search. Most don't have prices on their websites. I am not sure if that is a good or bad thing. Will have to call around to get some prices.
Watch out giving discounts. Once you give someone a discount they will wait it every time or will wait until you discount again before buying. Also, high end people have issues with discounts. They assume if you are discounting your business is not doing well or you are not worth the money.
If I were you the only discounts should be "new business opening" or "one time only" type discounts
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Without a quality web site that is easy to navigate, clearly lists pictures, prices, and brief explanations you are dead in the water. No one is going to call for prices, they want to see it. Also, Google and Bing marketing services are very useful when you start out. They do make a difference and it's a small investment.
A lot of the guys here critiqued and pointed out things on my web site. Granted, web sites are what I do for a real living, but if you find the right person they can make you a killer web site too.
I am redesigning my website and expanding it. It's taking for ever. I have about 20 more pages to do at roughly 2 hours per page... sigh
If you do webdesign for a living, I have one question for you: What wysiwyg web design software would you recommand? I use Frontpage and I love that software to death but it's old and doesn't support HTML5. That is not so bad for the stuff I do but I would really like to have semi-transparent layers and everything I have tried did not work (Gifs with transparency, png with transparency, adding 0.5 to the html color code, etc).
I looked for a replacement but everything seems inferior to Frontpage. I think Muse might be a good option but I don't think it's available for PC. I have tried Dreamweaver 10 years ago and hate it, it's the total opposite of intuitive. So, what's a good software right now? I don't know.
Discounts are a huge mistake and should be reserved only for very special clients.
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Don't give something for nothing. Never seem desperate. It will hurt your reputation.