Critique my website

ROB_302

ROB_302

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High Desert Auto Detail - Mobile Detailing in Albuquerque NM

Hey everyone,

I've been open for almost a month now and have had 7 customers (not counting my dad and sister). I'm using Adwords and Facebook for advertising as well as giving friends and family business cards to hand out. I realize I just started and it takes time to build a customer base but I'm always looking for ways to improve. Approaching winter isn't helping im sure but, I'm seeing about 3-5 clicks per day from my adwords campaign. I want to convert more of those clicks into appointments so I thought having more opinions on the website would help.

I've tried to keep the website simple, easy to read, lots of pictures, simple service packages etc. I've used many websites I've seen here on AGO as a guide while keeping it my own. Please, any critiques and advice is welcome.

Thanks :xyxthumbs:

PS: If anyone wants to like my Facebook page, I would return the favor.
 
After a quick glance, I like the website. Very simple and easy to follow.

Just an idea: Offer some incentives to your customers in exchange for testimonials. I know you've only had a few customers so far, but no one likes to see a blank testimonial page :)
 
zmcgovern45 said:
After a quick glance, I like the website. Very simple and easy to follow.

Just an idea: Offer some incentives to your customers in exchange for testimonials. I know you've only had a few customers so far, but no one likes to see a blank testimonial page :)
Click to expand...

Agreed....the website does look very professional.
:dblthumb2:FB liked
 
Very nice site...i like the simplicity of it, but very professional looking. Nice job, the customer incentive for testimonials is also a great suggestion. sorry i can't add anything to change...nice work
 
Its a nice site, simple lay out and easy to navigate.

Just one thing I noticed. Under your paint correction it states:

"This is our multi-step paint correction service. Reserved for (but not limited to) high end luxury, exotic, or sports vehicles"

I would change this. It sounds like your paint correction is a lucrative package not for daily drivers.
 
Site looks great.
Clean, easy on the eyes and easy to navigate.
I do agree w/ 04Golf's comment though.
 
Thanks to everyone for their input. I appreciate it.

I'll re-word that description. I was just trying to make a distinction between the multi-step service and the stage 3 AIO service.
 
Your website looks great, I like the color scheme as it's very desert like. I too agree with 04Golf. It sounds like that package is only for high end vehicles.
 
Pretty good start.

Remove the view counter on the homepage. If you want to know the number of people viewing your site and a lot more information sign up for google analytics and webmaster tools.

Change company to "About Us" in your navigation. Remove testimonials until you have some or you can quote what customers have actually said and manual enter them there. You can also link to your Google+ Local Reviews.

Change the color of the contact forum for scheduling a detail, make the background white, the red does not go with the flow of your site.
 
Also, on titles and headings, I personally like sans serif font (Ariel) and serif (times new roman or the like) for descriptions. Meaning titles are more rounded, less edgy. It's more appealing to the eyes and draws viewers in. Not too big of a deal, just a thought.
 
Scott@IncrediblyDetailed said:
Remove testimonials until you have some or you can quote what customers have actually said and manual enter them there. You can also link to your Google+ Local Reviews.
Click to expand...

Is that an accepted way of doing testimonials? Quoting what customers have said? I have had all positive experiences with customers (so far) and I know what they've said. Not sure about quoting them though?

Thanks Scott and everybody else for the advice.
 
Great job it looks a lot better.

Maybe include a picture of yourself working (if possible) on your about page.

About the testimonials...this is how I set mine up...

About Us - Incredibly Detailed

When you go over the final product with your client and they compliment the work ask if you could quote them on your site, they won't say no. :)
 
I like it!

I somewhat agree with the suggestion to change the wording on the full correction. Maybe instead of "Reserved for (but not limited to) high end luxury, exotic, or sports vehicles." it should read: "Designed for (but not limited to) high end luxury, exotic, or sports vehicles."
 
Scott@IncrediblyDetailed said:
Great job it looks a lot better.

Maybe include a picture of yourself working (if possible) on your about page.

About the testimonials...this is how I set mine up...

About Us - Incredibly Detailed

When you go over the final product with your client and they compliment the work ask if you could quote them on your site, they won't say no. :)
Click to expand...

Ok cool I'll see about doing something similar

CCC4me said:
I like it!

I somewhat agree with the suggestion to change the wording on the full correction. Maybe instead of "Reserved for (but not limited to) high end luxury, exotic, or sports vehicles." it should read: "Designed for (but not limited to) high end luxury, exotic, or sports vehicles."
Click to expand...

Ya I like "designed" better. Thanks

Im thinking of changing my services page to a chart style like this:
11037612236_c398a6354e_b.jpg


I think it will make it easier for the customer to see wha they are getting and what the differences are in each package.
 
ROB_302 said:
Ok cool I'll see about doing something similar



Ya I like "designed" better. Thanks

Im thinking of changing my services page to a chart style like this:
11037612236_c398a6354e_b.jpg


I think it will make it easier for the customer to see wha they are getting and what the differences are in each package.
Click to expand...

That's a great idea. I'm considering doing the same, but leaving what I have and at the bottom putting a chart to help clear up the confusion. :dblthumb2:
 
Looks really good.

I love the slideshow on the front page, I also love that your packages are simple, straightforward and easy to understand. The layout is simple, you aren't trying to cram everything under the sun onto the page. A wonderful example of a website catered to be your companies 'first exposure'.

If I can nitpick and be critical; it's a little dark for my tastes. While there is great contrast and it's easy to read, it's an overall dark and kind of gloomy color scheme. Again, it's very easy to read and navigate; but it would suit my tastes better if it was a little 'brighter'.

I also second the idea that your multi-step paint correction package could perhaps be a little reworked. You say 'but not limited to', but when marketing; your language should be very 'inclusive', meaning you encourage everyone to feel like every one of your products will work for THEM, and that it isn't for someone else. Focus on the package as a high-end paint correction and restoration package; rather than just a high end car service.

One way you might tie it together is with a tag line like "Give your car the exotic, luxury auto treatment it deserves!". It kind of ties in what is apparently your target market but also opens the door for the guy with the 5 year old Corolla who is sick of the swirls and scratches and doesn't mind paying for the repair. (Ferrari or Fiat, their money is just as green isn't it?

Because you are more/less the face and focus of the business (It's not like you have 6 vans, 12 detailers and a large production shop), something about YOU might be a good idea. Get a nice, professional looking head shot, and a couple of 'action shots' and include that in your about us page. You may even throw up a couple of pictures of your car to kind of tie into that "Robert's passion for cars" statement. Mike Phillips is on the cover of his book, you oughta be on the website as well! If you think you can put it together well (A poor video is worse than none, IMO), a short intro video for your 'about us' page would be awesome.

IMHO, there's no greater example of an 'about us' page than below;

Story | AMMO NYC

But, I'm sure more was spent on the production of that video than the average new detailer brings in in a year!

Looks great though man! Not sure if any of that is helpful; but I wish you luck!
 
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