Can you review our prices?

JayClark79

JayClark79

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We are still in the start up phase of our business, we have given out roughly 8 price quotes all to people that I know aren't other detail shops (They are mainly off a local group Facebook group) and since giving out a price we haven't heard anything back from any of them so I was wondering if someone could review our prices and/or our website? After another couple days I do plan on reaching out to these people to try and collect some feedback, but I have compared our prices 3 times to the local competition and I feel like our prices match up pretty evenly.

Our exterior packages

Our Interior packages

Website Professional Mobile Detailling in Delaware - Detail Driven

If this is the wrong spot to post this I am sorry :(
 
Seems like moderately priced services. FB groups are not the place to sell most detailing services, people that cruise those pages are wanting cheaper than cheap, practically free. Make sure you are reaching the right market before critiquing your prices too hard.
 
Is that the going rate in your area? Call around and get quotes from other detailers. Be honest, let them know you're starting a business and want help trying to price things right...
 
JayClark79 said:
We are still in the start up phase of our business, we have given out roughly 8 price quotes all to people that I know aren't other detail shops (They are mainly off a local group Facebook group) and since giving out a price we haven't heard anything back from any of them so I was wondering if someone could review our prices and/or our website? After another couple days I do plan on reaching out to these people to try and collect some feedback, but I have compared our prices 3 times to the local competition and I feel like our prices match up pretty evenly.

Our exterior packages

Our Interior packages

Website Professional Mobile Detailling in Delaware - Detail Driven

If this is the wrong spot to post this I am sorry :(
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It all depends on you area.

But here are my thoughts:

1. Interior prices seem reasonable.

2. Exterior 1 & 2 seem low. Are you making enough $ to justify driving there and doing the work?

3. Other services; headlights seem high compared to the prices of your other services. Your level 1 exterior is the cost of 1 headlight restoration. (But I think you exterior prices are low) Engine cleaning seems about right.
 
Yeah level 1 and 2 exterior are pretty low. $35 for level 1 doesn't leave room for much profit for at least an hour of work.
 
I did a level 2 exterior for $10 (I did a Rinseless instead of a foam bath) plus I opti sealed the car. The customer called me back the next day and said they were not happy. They said the wheels were clean but not shiny enough, so I had to go back and polish the aluminum wheels
 
I can't really comment on your pricing, but I would recommend maybe adding a brief description of each service. Look at it from the eyes of the customer - "Foam bath", "Quick Detailer", and "Final Inspection" may not have much meaning and value to the customer without knowing what they are.

Without having much knowledge of your area, it seems like some of the exterior prices are low if you're doing mobile detailing. Just my $.02
 
Real Riders said:
I did a level 2 exterior for $10 (I did a Rinseless instead of a foam bath) plus I opti sealed the car. The customer called me back the next day and said they were not happy. They said the wheels were clean but not shiny enough, so I had to go back and polish the aluminum wheels
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Lol dang man, are you serious?
 
I think your prices are solid, but it depends on your area. They are definitely not high thiugh
 
Thanks everyone for the responses! All of your recommendations make sense and I will be looking into making changes reguarding everything from the descriptions to the pricing of my lower exterior packages... I guess I was looking at level 1 as almost a basic wash, and I couldnt see people paying more then $35 to have their car washed :/

And VPMark has spot on about the Facebook Groups wanting something for nothing, this is a luxury service not something everyone in town can afford to have done.... Everyone wants their car cleaned until they see the price of a good detail lol
 
You could make the basic wash 2bm without foaming it first. Just pressure washer off the loose stuff and wash. Add the foam as part of level 2.
 
Real Riders said:
I did a level 2 exterior for $10 (I did a Rinseless instead of a foam bath) plus I opti sealed the car. The customer called me back the next day and said they were not happy. They said the wheels were clean but not shiny enough, so I had to go back and polish the aluminum wheels
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What? Was wheel polishing part of the service?!? You need to stop being a doormat...
 
VP Mark said:
What? Was wheel polishing part of the service?!? You need to stop being a doormat...
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Only the Rinseless Wash was for $10. I opti sealed the car because I just got the product and wanted to see how it worked. I cleaned the wheels, wheel wells, and dressed the tires for $10. The customer was not happy and said the wheels looked dirty and not shiny. I went back over to look at the car and the wheels were clean, just needed polished. The problem is the $10 wash does not include polishing wheels but I lightly polished them anyway (15 minutes more work) and I guess the customer is still not happy. They have never called back to get their car cleaned.
 
Kengo123 said:
Lol dang man, are you serious?
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Yes, I am serious. You can see more info on the above post. People are very picky around here and want everything for a low price and most customers I deal with are like this.
 
JayClark79 said:
Thanks everyone for the responses! All of your recommendations make sense and I will be looking into making changes reguarding everything from the descriptions to the pricing of my lower exterior packages... I guess I was looking at level 1 as almost a basic wash, and I couldnt see people paying more then $35 to have their car washed :/

And VPMark has spot on about the Facebook Groups wanting something for nothing, this is a luxury service not something everyone in town can afford to have done.... Everyone wants their car cleaned until they see the price of a good detail lol
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Hopefully you are able to get the $35 for the wash. I have trouble getting $20 for a level 2 and most of the time it is lower. I went to a small used car dealer and told him I would wash all his cars, dry all of them, clean the wheels, and dress tires for $5 a car and he wanted to know if I would do it for $4 each
 
Real Riders said:
Hopefully you are able to get the $35 for the wash. I have trouble getting $20 for a level 2 and most of the time it is lower. I went to a small used car dealer and told him I would wash all his cars, dry all of them, clean the wheels, and dress tires for $5 a car and he wanted to know if I would do it for $4 each
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You need a new business (or you need to target your marketing better). Hie could you even be making any money? After expenses, you're probably lucky to break even.
 
jarred767 said:
You need a new business (or you need to target your marketing better). Hie could you even be making any money? After expenses, you're probably lucky to break even.
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I agree with you. With expenses, insurance, and products I am actually in the red right now. To get in the black, in the future I will not be able do a Rinseless Wash for less than $20 and I will probably not be washing any cars for dealers in the future. I would be surprised if anyone can get a car dealer to pay more than $5 to wash a car but i could be wrong.
 
These are very cheap prices. I've learned that cheap prices attract cheap customers who's expectations are wildly out of line with the services they are paying for. Detailing is a premium service that yields premium results. There are drive through car washes for $10.
 
Real Riders said:
I agree with you. With expenses, insurance, and products I am actually in the red right now. To get in the black, in the future I will not be able do a Rinseless Wash for less than $20 and I will probably not be washing any cars for dealers in the future. I would be surprised if anyone can get a car dealer to pay more than $5 to wash a car but i could be wrong.
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Just my opinion, but you need to raise your prices a LOT. I charge $25 for a wash, which includes ONR wash and tire dressing. That's IT! If they want more than that, it is time to talk about a package deal or do an estimate for what they are specifically wanting.

It is not worth doing work if you are LOSING money! I would rather NOT work than lose money!

By raising your prices, you are also raising your perceived value in the eyes of your customers.

If you charge $10 for a wash, they are going to treat you for like a guy that washes cars for $10.

You have to market to the people you want to do work for, and part of your marketing includes your prices! If you want to attract premium customers, have premium (at least for your market and area) prices.

Price yourself ABOVE what everyone else is charging, there is no success to be had in the muddy middle standing in the pack with everyone else.

Call me on the phone sometime, we can talk about this. I made the mistake you are making for a long time of trying to be everything to everyone before I wised up and started making sure that I was making money and getting paid for only what I'm doing, nothing more and nothing less.
 
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