More Menzerna Confusion...and Maybe a New Powerlock

[Mizzoutiger]

I agree that Jescar sounds like less of a quality name than Menzerna. I started detailing less than a year ago and chose Menzerna because of the name (sounds German) and many google searches referenced Menzerna and Mercedes Benz together. Jescar sounds like a name made up by a 5yr old for his dog in a Disney film. I told my accountant I used Menzerna on his car and it is German Quality and he was already impressed with out seeing the results. I wish the name would stay Menzerna so I would not have to feel that the name change is the beginning stage of a corporate sell off or merger. This happened to me with other products and has never felt good. I feel less loyal to a brand that feels it needs to change its Family name.

:iagree:
I always look at judgment. From a business and marketing standpoint, Menzerna changing its tried-and-true, reliable, known name to "Jescar" (even if t's just US market) makes no sense. Ask "New Coke." If anything, use Wolfgang like you do for other Menzerna US products.

 

[7PaintGuns]

I thought Jeff was pretty clear, that MenzernaUSA/Jescar, as the US importer for Menzerna GmbH, filled out the product line with what they felt were missing products for the US market, using their own sources. It's only those products (Power Lock, Color Lock, Top Finish, and Paint Refresh) which are going to be relabled to Jescar.

I wasn't sure about this either. I thought it was a backwards Datsun/Nissan type situation which had me somewhat dissapointed.

 

[Pats300zx]

Ha! I never learned the "old" Menzerna numbers. The last products I had were 106FA, SIP, and PO85rd.

Same here Al. The old system and labeling was much easier to remember. The new bottles have gotten so confusing that I had to print out the chart and keep it in my garage just to keep track.

 

[dlc95]

I thought Jeff was pretty clear, that MenzernaUSA/Jescar, as the US importer for Menzerna GmbH, filled out the product line with what they felt were missing products for the US market, using their own sources. It's only those products (Power Lock, Color Lock, Top Finish, and Paint Refresh) which are going to be relabled to Jescar.



I don't think that's fair. I don't think the new labeling is any less or more confusing than the last round, just different. Most of the problem has historically been continual change, not the actual names/numbers/descriptions. Although I have to say I'm baffled as to why Intensive Polish went to Intensive Polish 2000 and now has the "retro" designation of PO91E.

As far as Meguiar's being the "standard", there is a thread going on right now about confusion between M100, M101, and M105, and if you wanted you could throw in D300, M84, M85, and M95, which are all labeled as compounds--that's seven.

Ok, concerning Jesco. We're talking mostly post polishing products. I got the impression that Menzerna USA was going to become Jesco.

How many years has Meguiars had the tan bottle, and black label? Probably around 20 years or so. At least from 1996 to today. That's a long time. People still don't know the difference between M105, and M205 and they aren't going to if they're new to this. The good news, is that to the new person on the scene M105, and M205 are easily referred to, and easily explained.

Confusion between Meguiars products comes from our off label usage. It's actually very simple to discern by simply reading the label, if you want to use the product as intended by the company.

 

[ScottB]

I love Menzerna and still my go to polishes for any GM paint. I was however lost when I recently suggested 085rd to a friend and they came back and said Autogeek no longer carries it. Luckily with the chart and description on the Menzerna page, I was able to provide the updated product numbers.

 

[Setec Astronomy]

From a business and marketing standpoint, Menzerna changing its tried-and-true, reliable, known name to "Jescar" (even if t's just US market) makes no sense. Ask "New Coke." If anything, use Wolfgang like you do for other Menzerna US products.

Wow, you're really mixing apples and oranges and bananas. Menzerna isn't changing anything, Menzerna USA (which is the US importer, a company not owned by Menzerna) is changing the name of their products to Jescar, which previously carried the Menzerna USA label. Wolfgang really has nothing to do with this, that trademark is owned by PBMG (the owner of Autogeek).

I love Menzerna and still my go to polishes for any GM paint. I was however lost when I recently suggested 085rd to a friend and they came back and said Autogeek no longer carries it. Luckily with the chart and description on the Menzerna page, I was able to provide the updated product numbers.

Yeah, I really think this is more a problem for "us" than it is for Menzerna, Menzerna USA, or Autogeek. Most of us have bottles of polish (of various brands...and other things, like pads) which are not "current" and it's hard to get info or even remember the proper usage of products which have changed names, don't exist anymore, or been updated.

The Optimum spray polishes also recently went thru a spate of name-changing and property changing, resulting in me having several versions, in some cases products with the same name but different colors (because the newer improved version is a different color) etc. So I have to remember which color Hyper Polish is the current and which is the old, and which Hyper Compound is the new and the old and that my newer bottle of Hyper Compound isn't like the current Hyper Compound but is now called Intensive Polish...so you see Menzerna isn't alone, lol.

 

[Mizzoutiger]

Wow, you're really mixing apples and oranges and bananas. Menzerna isn't changing anything, Menzerna USA (which is the US importer, a company not owned by Menzerna) is changing the name of their products to Jescar, which previously carried the Menzerna USA label. Wolfgang really has nothing to do with this, that trademark is owned by PBMG (the owner of Autogeek).

So if I buy "Menzerna USA," because I know the Menzerna name/reputation, why would I want it labeled Jescar...unless Menzerna wouldn't allow it any longer under copyright infringement. At any rate, arguing that something people knew/recognized should change to something they don't know and don't recognize (when there's already been plenty of confusion on numbering line) makes me question their judgment (unless Menzerna told them to stop using their name, which if that's the case, they should just say so).

 

[RPM_BR]

I was a big fan of old Menzerna labels, since you could correlate it to sand paper grit nomenclature.

But I think the new label methodology is based on the first number, which is already a share of mind in the detailing world, 1 for cutting, 2 for polishing and 3 for finishing; this is probably why the initial number is bigger.

Therefore the new Menzerna label is like 1,2 or 3/XXX, ranging from 100 to 900, you can have ten different compounds inside the range, whether is cutting, polishing or finishing. Below Cutting, they created a Heavy Cutting

This is probably why the old 4500 became 3800, they left an empty slot for a possible 3900, which would be like a 5000 in the old scale.

And the reason why the 1500 became 2400, it polishes, thus it starts with 2, but is more abrasive than 2500, so, 2400.

And below that, they wrote it down Super Heavy Cut Compound 300, Heavy Cut Compound 400, and Heavy Cut Compound 1000.

So Heavy Cutting is 100 to 1000, Cutting from 1100 to 1900, Polishing from 2000 to 2900, and Finishing from 3000 to 3900.

The old IP2000, which is now PO91E, probably it will be discontinued, or become a JesCar product, which is taking the (surpringly good) 'leftovers' from the old nomenclature, which no longer seems to interest Menzerna in this new arrangement.

And there are two slots for an even more abrasive compounds below the 300, a 'Hyper' Heavy Cutting Compound 200 (Heavy Cutting Compound Plus 200}, and a 'Mega' Heavy Cutting Compound 100, perhaps (I'm day dreaming here) the old Menzerna LM Liquid Matt?

And they get rid of some inprecise terms such as fast gloss, power gloss, super intensive, power finish, intensive polish.

Best regards, all the best

And Merry Christmas to you all

 

[Mike Honcho]

Haha! My head hurts now after reading your post but that makes sense! At least to me it does.

 

[Billy Baldone]

Like i have said before, 3D/HD gets it. Menzerna has overcomplicated itself out of my arsenal..

 

[AZpolisher15]

I like the new naming scheme. 1, 2, 3, 4.
I grabbed this screen shot from the Menzerna website.
It makes more sense to me seeing it laid out like this.