Setec Astronomy
Well-known member
- Aug 31, 2010
- 17,034
- 1,320
So by extension, what does this mean for D115? Or does the fact that there is a consumer analog for that product support it?
We've already seen with the TW RW that consumers are unconvinced by, or uninterested in, the rinseless wash process. However in our little community, a large majority uses, at least to some degree, rinseless washes, and a significant subset of that group feels D114 is an excellent product.
So what made this product "fail"? Is Meguiar's volume requirement more than, say, Optimum? Was the availability of the Detailer Line not broad enough? Is the Detailer line primarily marketed through PBE stores who are "old school" and not sophisticated enough to market a rinseless wash? Or, despite the vocal contingent of D114 supporters we've heard from in this thread and elsewhere, is, say, ONR more popular or simply more trusted in this segment?
It's hard to believe D114 was out-marketed by Optimum...since Optimum basically does no marketing at all (although that has changed a little recently with the podcast, etc.)
I was unable to find that post by Forrest@Mothers where he explained the size of the wash market and how much that TW RW was selling. As I mentioned, perhaps D114 could have even outsold ONR, but that volume simply isn't enough for a company the size of Meg's, while it's perfectly fine for a company the size of OPT. I wonder how much RW DG moves? Kind of hard to believe that the OTC market is any more receptive to that product than they were to the TW, and while I find it to be a very nice product, it's kind of been overshadowed by, say, the WG Uber rinseless (for our little group).
Well, perhaps this a lesson for us in niche marketing, which perhaps Meg's isn't interested in.
We've already seen with the TW RW that consumers are unconvinced by, or uninterested in, the rinseless wash process. However in our little community, a large majority uses, at least to some degree, rinseless washes, and a significant subset of that group feels D114 is an excellent product.
So what made this product "fail"? Is Meguiar's volume requirement more than, say, Optimum? Was the availability of the Detailer Line not broad enough? Is the Detailer line primarily marketed through PBE stores who are "old school" and not sophisticated enough to market a rinseless wash? Or, despite the vocal contingent of D114 supporters we've heard from in this thread and elsewhere, is, say, ONR more popular or simply more trusted in this segment?
It's hard to believe D114 was out-marketed by Optimum...since Optimum basically does no marketing at all (although that has changed a little recently with the podcast, etc.)
I was unable to find that post by Forrest@Mothers where he explained the size of the wash market and how much that TW RW was selling. As I mentioned, perhaps D114 could have even outsold ONR, but that volume simply isn't enough for a company the size of Meg's, while it's perfectly fine for a company the size of OPT. I wonder how much RW DG moves? Kind of hard to believe that the OTC market is any more receptive to that product than they were to the TW, and while I find it to be a very nice product, it's kind of been overshadowed by, say, the WG Uber rinseless (for our little group).
Well, perhaps this a lesson for us in niche marketing, which perhaps Meg's isn't interested in.
