:updated:
Just finished writing 4 minute segments and 60 second scripts for
- IGL Coatings
- Dr. Beasley's
- P&S Black Label
Still have to research, write and time,
- SONAX,
- FLEX,
- Lake Country
- Autogeek
For anyone that's never done anything like this I find it fun but time consuming.
For the 60 second scripts, you have to read aloud all of the copy in under 60 seconds without any mistakes. I shoot for 58 seconds reading here at my desk. Then when standing in front of a camera you have 2 seconds to play with.
Writing for 60 second scripts starts with researching the product. Then you have to understand your audience and write the information the person that is a potential buyer wants to know about the widget. I'd say personally this is more first-hand knowledge of the products and how a person would use them then trying to come of with fancy marketing gibberish. The long term goal is to actually solve a person's problem, not SELL them a product. If you can solve their problem they will purchase the product and if the product works they will buy it again and also tell their friends. That' true success.
Anyway, after using my experience for detailing cars and taking the info about the product and typing out the script, then I read it and time myself with the timer on my iPhone.
If I'm under, I write more copy. If I'm over, I start cutting out the fluff. Then re-read.
I normally have to edit and re-read 4-5 times to hit the sweet spot of 58 seconds.
Just thought I would share this with my forum friends. Like everyone here at Autogeek, I wear a lot of hats, script writing is just one of those hats. And because we shoot the second week of October, I usually get the list of products to write for right about now, which is also right before my 3-day class.
Training Cars for the 2019 September 3-day Detailing Bootcamp Class
And behind the scenes, prepping for the last Roadshow Class,
Training Cars Needed for the Allentown, Pennsylvania Roadshow Class
Beside the class itself, a LOT of work goes into getting cars for all these projects, including cars for "My Classic Car".
Time to shut down Autogeek and set the alarm.
