All companies decide what segment of the market they want to compete in...some want to stake out the more profitable high end, which generally has fewer competing machines but fewer sales, and some choose the low- to middle-end, where more sales occur. Competition is what it's about, and I think most would rather move more product and a bigger market share in a competitive market than compete in a market of higher profit margins but fewer sales. Which end of the market do you think is more recession resistant?
It's a business decision, and I think most companies would prefer to see their name on far more machines in more consumer's hands than only a few in the hands of the well heeled. Each market gets serviced by companies willing to take the risk and enter that market.