Name Suggestions and Logo Opinions?

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WCDetail

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So I'm thinking about naming my new business "White Collar detail" but some people tell me that it'll greatly limit my market. Thing is, I am marketing to professionals such as doctors and lawyers with disposable income who don't have to save for months at a time to pay for a $125-150 detail. So any suggestions? Also here's a little logo I've been working on. Tell me what you guys think.

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We all are targeting the doctors lawyers and indian chiefs that have the money to spend on their vehicles. My personal belief is that its your business and you can name it whatever you darn well feel like, but I would personally choose a more all encompassing name. You might run people away even the "white collar" clients with the name.

Just my .02c

Jon
 
I think White Collar may come across as elitist. There are plenty of entrepreneurs in blue collar industries who can drop that kind of coin on a detail. These people may look the company name and think "puleeze".

The name White Glove would suggest that you treat their car with care.

I don't really get the logo. Doesn't really say anything about what you do or the type of client you seek.
 
The first thing that popped into my head when I saw the logo was a douchey frat-boy yelling "Yeeee-ah, bro!" while walking out to his E30 M3 after a hard day at his unpaid internship as a data entry specialist.

And as for the name "White Collar" I have to agree with the others, it would turn me off. There are a LOT of other phrases you can use to exude an image of premium quality and high class if that's what you're after. Using a more original name like "Upper Echelon Auto Detailing" or something along those lines is more likely to impress your desired clientele.
 
golliger said:
I think White Collar may come across as elitist. There are plenty of entrepreneurs in blue collar industries who can drop that kind of coin on a detail. These people may look the company name and think "puleeze".

The name White Glove would suggest that you treat their car with care.

I don't really get the logo. Doesn't really say anything about what you do or the type of client you seek.
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I agree. The raised fist does not seem to set a positive tone.
 
You may also turn off people of color. That name is too close to "white power" and the image is just not flattering.
 
I agree with everybody. I would never in a million years hire somebody with that logo. I don't use the word never often.... but NEVER. Don't like the name either. Not trying to be rude. Just give my true first reaction to it. First thing I saw was Hitler. Second thing I saw was. "Yes we can". Third thing I saw was white power. I'll just stop there.
 
Agree with CEE DOG, that image comes across as offensive (think Nazis/White supremecy) and angry/violent. You should not use that logo. Consider something like "Executive Detailing", something that conveys elite services but wouldn't turn off the average person from using your services. JMO
 
Well, I hate to be in line to rain on your parade; the line seems to be growing. First, very wise to ask others.

The name implies exclusion of some. Consider a name as some have suggested that implies your attention to detail and care of the customer's vehicle or a name that gives the impression of what they can expect resulting from you working for them. You get the idea. Always avoid the negative.

As fot the logo...

Revolution was what first came to mind. Other impressions followed but none were positive.

It's not an easy task. But don't be discouraged. Part of the process is eliminating what doesn't work, which ultimately leads to what does work. So you are on the right track.
 
The logo is definately nowhere! In fact some people could think it offensive. I'm not all that politically correct, but it could promote a lawsuit from an over eager lawyer. If you added a dirty vehicle that he's shaking a fist at, it might be a little more palitable, but it still denotes a nigative conotation. I can relate to the white glove moniker better, white collar seems a little too elitist. You probably have your reasons for wanting to call it that, but no matter how noble, not everybody will relate.
 
keeotee said:
It's not an easy task. But don't be discouraged. Part of the process is eliminating what doesn't work, which ultimately leads to what does work. So you are on the right track.
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:dblthumb2:
 
I think you can attract higher end clients a bit more nonchalantly. We have several detailers on here with very good followings that tend to do mainly higher end vehicles. Maybe Ed with HighEndDetail can help you out with your target audience, or anyone else that caters to high end clients. Its always good to put it out there for some constructive criticism before you commit to a logo.
 
AV8R said:
You may also turn off people of color. That name is too close to "white power" and the image is just not flattering.
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:iagree: I like the White Glove suggestion though.
 
I like the White Glove suggestion but that would limit my possibilities as far as a domain name goes. I was thinking about "MAX Detail" "MAX Plus Detail" and my favorite "AndThenSome Auto Detail" what do you think?
 
WCDetail said:
I like the White Glove suggestion but that would limit my possibilities as far as a domain name goes. I was thinking about "MAX Detail" "MAX Plus Detail" and my favorite "AndThenSome Auto Detail" what do you think?
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Max makes me think that your name must be Max. Honestly, you can do more harm than good by naming a business with some overblown, trendy words. Use the KISS method....
Premium Auto Detailers
Premium Auto Detailing by <insert you first name here>
Dependable Auto Detailing

I'd stay away from words like High End or White Glove...you don't want to alienate people who drive Toyotas or make them think your prices are too high based on your name. You want to be dependable and offer good service.

I have friends with businesses that used similar name templates as I've listed. They're all very successful due to the work they do...the name is a placeholder for your reputation...which you'll earn by doing great work.
 
Max detail is okay. But I like it better if you added "Auto" in the middle to give people a better idea of what you do. Or try using the full word Maximum or Maximal in the name.

I don't care for MAX plus Detail (if you are already at the Max what is the plus?). I don't like AndThenSome Detail. It just doesn't instill the high end sense of quality that mentioned that you were interested in conveying.

I hope you take my suggestions in the proper light. I don't want you to think anything negative. I am just giving you some constructive feedback. Choosing the name of a business should be fun. Try not to get stressed about it. You will find something that you like and ultimately it's YOUR business and you can name it anything you like.
Good luck
 
Ok....Thank you all for your suggestions. How about "Town and Country Auto Detail"? I personally think it's a little cliche, but who am I to judge after my initial idea was "white collar"?
 
WCDetail said:
Ok....Thank you all for your suggestions. How about "Town and Country Auto Detail"? I personally think it's a little cliche, but who am I to judge after my initial idea was "white collar"?
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Are you near both a town and a country/rural area?
 
AV8R said:
Are you near both a town and a country/rural area?
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Yes, I am in Tomball, TX which is not totally rural and not totally what one wold consider a town or city. It's a combination of both. Tomball is on the outskirts of Houston, but I didn't want to name it Tomball Auto Detail given the fact that there are other towns/cities/areas here next to one another such as "Spring, TX" or "The Woodlands, TX" Basically it's a combination of town and country...


Also, what do you think of the name "Gallant Auto Detail". I just had someone suggest that name, but I think it's a little hard for people to spell/pronounce/type....which could cause some problems...but maybe it's just me...
 
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