55 Ferraris , 12 Porsches , 2 Bentleys + .. in 8 months!

Cosmin

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55 Ferraris , 12 Porsches , 2 Bentleys + .. in 8 months!

this post is exclusive to autogeek community.
Hi Mike , got your advice to write this up... :dblthumb2:


i hope it will inspire new detailers and new business detailers , and the old one`s too.
i move to Austin , Tx in february 2010. i was jobless for 2 months, new city , no income and trash by some POS company where i had 2 interviews and they not even told me they got someone else.

i detail as side for 1year and a half but not exotics or stuff like this.
in april i got my dba and i plan the business: luxury and exotics
yes! u have to plan that, is all about planing and goals.
i use a simple software to get my website together. the first 2-3 months in business i charge up to 30-50% off and get things moving.

i did hit few forums , but no luck. i did try magazine ad , no luck , i did hit few dealership doors and they kind of laugh at me but i told them straight: "u will hear about me sooner or later!" , i left bcards in car windows , i give bcards everywhere. NOTHING , some things works for others some not. but i did try it.

finally i start reading about marketing and got adwords google , and few more others web marketing stuff. another boom was p-cards , is a big investment but it pays in a long run.

after 8 months of detailing as a business i rich and beat my goal every time , got from jobless to $5200 a month. and i know i can pull 6-7 by myself and have sunday and maybe some saturdays off.
as cars.... i work on dream cars: 55 ferrari ( Formula F1 , Enzo , 458 ,california , 599, f430 , 360 , 612 scaglietti, testarossa , maranello, 355) , 12 porsche , 2 bentley , 1 aston martin , 1 rolls royce and a lot more bmw, mercedes etc. wasn`t all of them corrections or polish involved , but not everyone want the full deal. u have to adapt your service to get the most out of it.

my future plans is get a helper in 3-4 mo from now and push to 10k a month. i know is possible , is just have to get the right ingredients... and i will have them.

about dealer work , is good to have an account if they can afford your service. of course i try get a deal from there , i do give a deal price in exchange of giving out some business cards.
as soon as i start as a business i realize that getting regular clients is a big step. monthly or weekly is just great.

when i have a new client i usually go to see the car first , inspected , talk with the owner and after that i shoot an email with few quotes based of what needs to be done and what i think will help to get a better condition of the paint /interior.
when i email a quote i always put 30 days expiration , i give available days to be choose.
if the client is serious about getting the car detailed is all set , the day time , and the process. i focus on 1 -2 cars a day , but if light maintenance as wash wax , i can pull few cars a day.

talking about competition.... my first words was... "i don`t care". are a lot of cars in this town and is up to each one to get the best out of it. so i see my things and they see theirs...i am friendly and open to any detailers gtg , or similar things .
i don`t see competition as competition. i know they are there they do good /great jobs but i have other things to focus on than waste time what A or B does. i have my own plans and rules and i follow them.

in the last few mo , 1/2 from each mo income went back to marketing. if u are superman and no one knows , u are nothing! so get your word out.
if u plan make profit from detailing think it as a business , is more important. if u focus on detailing u may loose some bucks , clients , time and energy.
i see few post here and there of "how" a detail should be... well when u detail for living things change, u don`t have time for 200 pictures from 20 angles each wheel.
what`s on my schedule: correction on black porsche 911 , correction on black GTR`s, 2011 white bentley correction , maybe a light polish GT40 to get it ready for sale - pending.
english is my second language so don`t be mean.
Time is Money!
Think first , Money after!
Cosmin

as you can see the winter affect me a little , but spring and summer is where my plans are.

8mo.jpg
 
Sounds like you have definitly been doing things right. Most importantly is probably how determined you were. There are always so many reasons to just throw in the towel and give up, you were clearly not going to let that be an option. I'm happy for you and also a little jealous of all those cars you get to get your hands on.

Congratulations on establishing yourself, and keep working hard.
 
Wow man, that is definitely some inspiration!!!

Thanks for taking the time to share!

And last but not least, Congratulations!
 
Other than, as you stated, English not being your first language..this was a dam good post.

The growth you have posted, if accurate is very amazing for such a short time. Wish my business grew at the same rate as yours...but I guess there is a big difference between Austin, TX and rural northeast Georgia.
 
First and foremost I want to say thanks for posting here and telling us what's up with getting a high-end detailing business going. The part where you say if you want to work on high end and exotics you have to plan it. Can you elaborate on that?

This is what I want to do and if I am understanding you correctly you are saying you can't advertise with piece of paper with your name on it when you want the high end work. It needs to be classy and technical. Technical in the sense that you need to think about who the customer is that you want. Based on the car they want the best of everything, the best look, the best clothes best food etc.

So right from the get go you also need to come off as the upscale and premier service provider around. If you look like the best-they will want you. Would you say that once you are in with one to two of them chances are you are in with the majority?

I am guessing at the level they are at they probably know one another through business deals, hanging out at the same golf courses etc. And all talk about there cars.

I am getting a little carried away here and am kinda losing what I am trying to say. I guess what I am asking is, if that is work you/I want to attain I need to tailor everything to that scale and only that scale of work?

I probably lost you in that jumble of words because I am kinda lost in it haha. What I mean to say is I want that work, so what would be my first step in the right direction to obtaining it? I don't have Alot of money to spend on advertising right now.

Thanks again-it's a great post. Congrats!
 
Great article.

As I was reading I found a lot of similarities when I started my business and went for it to make it my fulltime job. Looks like you are on your way to having a successful business.

Congratulations :xyxthumbs:
 
Congrats on your business starting to blossom and bloom.

As you gain new clients you get repeat clients as well.

Mind if you post a portfolio of your work? I love seeing 50/50 shots
 
Cosmin,

An absolutely impressive and inspirational post! :props:

You've come along way but through had work and perseverance you're living the dream. You live in the US, you own your own business, you're making excellent money, and work on some of the fines automobiles ever produced!

Life's a journey, enjoy the ride!

Congratulations and Welcome to Autogeek! :props:
 
Great post! Good job on the business!

Congratulations!
 
You sound like a real go getter who went out and got it. Great job, and it should be great inspiration to others!
 
Cosmin said:
this post is exclusive to autogeek community.
Hi Mike , got your advice to write this up... :dblthumb2:

Hi Cosmin,

Thank you so much for both your friendship and your taking the time to share your story... it would have been easier to have kept all this information to yourself so I appreciate your willingness to share with others.


Cosmin said:
i hope it will inspire new detailers and new business detailers , and the old one`s too.
i move to Austin , TX in February 2010. i was jobless for 2 months, new city , no income and trash by some POS company where i had 2 interviews and they not even told me they got someone else.

I'm confident this will inspire many of our forum members for years to come... I'm going to add this to my list of articles under "Success Stories".



Cosmin said:
after 8 months of detailing as a business i rich and beat my goal every time , got from jobless to $5200 a month. and i know i can pull 6-7 by myself and have Sunday and maybe some Saturdays off.

Cha Ching!

I remember you shared this with me at the GTG at Anthony and Bill's Shop in San Antonio, Texas... and this is both inspiring and incredible!

GTG in San Antonio, Texas Thursday, October 14th at the Concours Auto Salon



Cosmin said:
as cars.... i work on dream cars: 55 Ferrari ( Formula F1 , Enzo , 458 ,California , 599, f430 , 360 , 612 scaglietti, testarossa , maranello, 355) , 12 porsche , 2 bentley , 1 aston martin , 1 rolls royce and a lot more bmw, mercedes etc. wasn`t all of them corrections or polish involved , but not everyone want the full deal. u have to adapt your service to get the most out of it.

Cool. Very cool.

Most people new to detailing want to get into "Show Car Detailing" and you've demonstrated that this can be done and in this post you even share some of your secrets to your success. But even doing show car detailing, you have to match your services to your customer, great insight that others will benefit from.

Most people starting out start out by working on daily drivers but try to do show car detailing process instead of production type processes, while this is a great way to get experience doing multiple step procedures, in most cases, matching your services to your customer would mean doing one-steps using a cleaner/wax. I touch on this topic here in this article,

A few tips on starting a part-time detailing business




Cosmin said:
my future plans is get a helper in 3-4 mo from now and push to 10k a month. i know is possible , is just have to get the right ingredients... and i will have them.

This is probably the hardest part of growing a detail business and that's bringing on help while maintaining a high level of professionalism. If anyone can do it... I'm confident it will be you and I hope to see an article about this in the future.


Cosmin said:
about dealer work , is good to have an account if they can afford your service. of course i try get a deal from there , i do give a deal price in exchange of giving out some business cards.
as soon as i start as a business i realize that getting regular clients is a big step. monthly or weekly is just great.

Setting clients up on a "Maintenance Plan" where you can bill them monthly is the best way to create a regular monthly income for yourself that you can count on at the beginning of each month. Another gold nugget of advice.



Cosmin said:
when i have a new client i usually go to see the car first , inspected , talk with the owner and after that i shoot an email with few quotes based of what needs to be done and what i think will help to get a better condition of the paint /interior.
when i email a quote i always put 30 days expiration , i give available days to be choose.

This is called instilling a sense of urgency and a call to action.

GREAT ADVICE and a SUPER TIP for others to follow.


Cosmin said:
if the client is serious about getting the car detailed is all set , the day time , and the process. i focus on 1 -2 cars a day , but if light maintenance as wash wax , i can pull few cars a day.

And this is the benefit to a maintenance program, after "you" detail your customer's car at the level of expertise you provide, doing the follow-up maintenance steps is fast and easy! This maximizes your time thus maximizes your profit over a long time. Plus... it makes your customers happy and this leads to referrals.


Cosmin said:
talking about competition.... my first words was... "i don`t care". are a lot of cars in this town and is up to each one to get the best out of it. so i see my things and they see theirs...i am friendly and open to any detailers gtg , or similar things .

I have made so many good friends in the online car world via teaching detailing classes, roadshow classes and Get Togethers, or GTG's, in fact... that's how we met.



Cosmin said:
i don`t see competition as competition. i know they are there they do good /great jobs but i have other things to focus on than waste time what A or B does. i have my own plans and rules and i follow them.

This is a very healthy attitude to have in the business world, it's part of the win/win idea of doing business so that everyone wins. In most cases, competition doesn't hurt business, it helps business especially when iron sharpens iron, that is when your attitude and approach helps to bring others up to your level and your peers help to make you better.

Cosmin said:
in the last few mo , 1/2 from each mo income went back to marketing. if u are superman and no one knows , u are nothing! so get your word out.

Dang! This one little gold nugget of wisdom based upon experience is priceless.


Cosmin said:
if u plan make profit from detailing think it as a business , is more important. if u focus on detailing u may loose some bucks , clients , time and energy.
i see few post here and there of "how" a detail should be... well when u detail for living things change, u don`t have time for 200 pictures from 20 angles each wheel.

More great advice but I do have to say that anytime someone takes the time to stop working, take some before and after pictures and then share a write-up, it benefits and inspires others. It builds the reputation of the person posting the write-up and inspires others. Balance, or temperance is the key.

Cosmin said:
what`s on my schedule: correction on black porsche 911 , correction on black GTR`s, 2011 white bentley correction , maybe a light polish GT40 to get it ready for sale - pending.

Good old fashioned, nose to the grinding wheel hard work with tenacity and passion, a winning recipe.

Cosmin said:
english is my second language so don`t be mean.
Time is Money!
Think first , Money after!
Cosmin

You're doing great! Content is more important than anything else and the content you've shared in this thread is again... priceless.

Cosmin said:
as you can see the winter affect me a little , but spring and summer is where my plans are.

8mo.jpg

That is impressive... again.. thank you for sharing all this with our forum!


:bowdown: :bowdown: :bowdown:
 
Great Job! I'm sure the quality of your work will speak for itself and will get you even more clients this coming season.
I'm fairly new to the detailing business and have done fairly well my first year. Granted, not $5200.00 in September, but I can't complain for the fact I live in a rather small community.

Early in the year, I attended as many cars shows as I could. Mostly local shows, but here in Southern Oregon, it's a pretty big thing around here. I wanted to promote my detailing business to the owners these cars. Well, my plan was to talk with the owners of the cars that didn't win any trophys. I introduced myself and my business and asked them point blank.... "How would you like to be in the winners circle next year?" Well, the first big car show is scheduled for February and I've already gotten 2 confirmed details for cars being entered in the show. Both have mentioned they kept my card for last years show and they want me to do their cars. It's starting off to be a good year and it's not even here yet...
 
While at the GTG in San Antonio I took a couple pictures of Cosmin's bike but never got them processed and uploaded to the GTG thread, my guess is this was paid for by a couple Ferrari Detail jobs...

CosminsBike01.jpg


CosminsBike02.jpg



:xyxthumbs:
 
Great post Cos. I've had my eye on you and have really noticed how far you have come in such a short time

Maybe I should make a thread like this.....

55 Filthy Suburbans, 12 Ragged out Tahoes & 2 Discusting Expeditions :buffing:


Keep up the good work Cos :awesome:
 
Wow Cosmin !!! You and Paul Dalton from Miracle Detail are my inspiration to start detailing cars . Thank you for helping me out deciding on the products ! I hope i meet you one day!
 
The part where you say if you want to work on high end and exotics you have to plan it. Can you elaborate on that?
Technical in the sense that you need to think about who the customer is that you want.
What I mean to say is I want that work, so what would be my first step in the right direction to obtaining it? I don't have Alot of money to spend on advertising right now.

Maybe I should make a thread like this.....55 Filthy Suburbans, 12 Ragged out Tahoes & 2 Discusting Expeditions

i start with tahoe and 15 years old acura , but i didn`t stop there. even now i get trash interiors and i deal with it , but get`s charged.
when i start i set my mind that if i detail i should detail hi-end , my goal was 1 ferrari and 10 porsche this year. : )

if u advertise , and u have to! than hit the target u are interested in , target marketing can bring u clients from the area or car owners u want.
of course you have to have and project the image that u do professional work. also trust is one of the main ingredient when u meet a new client.
if u on budget than try marketing that don`t take a lot , to leave some b-cards at an office building , or something similar... is $0.

Mind if you post a portfolio of your work? I love seeing 50/50 shots

proreflection.com , also 50/50 u may see 2 examples of 2010 Ferrari : http://www.autogeekonline.net/forum...rams-black-ferrari-california-correction.html

a lot of people stuck to the questions: should i wash with pressure washer , soap , onr? what wax should i use on..? well if u want a business u should ask how to make money out of detail , how to cut my time in half, how to use the products to the best out of them , and how to generate continous profit by detailing.
as far as u still ask what wax to use ( similar questions)... u far.. far away from having success or to get the best profit from your work.

Mike , the R1 bike i got it in 07 when i had 2 jobs , but things change and i just got feed up working for others and is how i choose detailing. even more now i study when i have slow days , so i can put the profit from detail to make money , but that will be another treat when time comes.

agree on pictures to be taken , but not every post u do 200 pictures , i detail every day if i have to do that i may end up charging for pictures.
also i got some comments here and there on my post people ask why not full correction? simple: if i can charge for 1 step like u full correction , than why not, u should look into your prices before asking me that. plus 99% of the people see only shine.

Cosmin
 
makes me want to quit working the restraunt business and pick up Absolute Perfection Auto Detailing full time! quite the inspiration!
 
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