We have very professional looking business cards, and only place them on high end vehicle. This is only one of many tools we use in our marketing. I was surprised at how it turned out to be one of our most successful ways to use this tool, placing the card on the driver window. My career background is in Industrial Sales (35 + years), so talking to people, developing a business relationship with customer comes easy to me. All the customer wants is to feel they received value for their money no matter what it is. Giving the customer what they are expecting, plus added value in your service they were not expecting, makes you the professional. In most cases, you will have a customer as long as you don’t lose their trust. I’m amazed at how many customers talk about the poor service they’ve received by detailers. This is a customer service business. Our customers know we are not a “flight by night” operation. I agree with many of you about finding something placed on your car, however, the business card placed gently on the drivers window, has turned into new business for us, which lead to that person telling another person and so on. So before some of you start knocking a useful tool in your marketing strategy tool box, and the different ways that tool can be used, you may want to reconsider. I’ve had several experiences where I was placing our cards on “nice cars”, and stuck up a conversation with someone walking by in the parking that turns into business. In our business, we should always be in sales mode, and a good salesman “doesn’t looks down on the tools he/she has available to them that will make him/ her successful.
