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This will be my third year attending.
With so many people staying at the hotel perhaps some sort of evening social should be done on Friday night as well, in terms of some free finger foods, and soda/beer?
What about some product giveaways/raffles at the hotel on Saturday night's social? That would keep the party going after the first day. A pot of wax, a buffer, a MF towel set, whatever you feel like.
Last year, I was happy to see a table with some of your MF towels on display, but it only had a few samples available to touch and feel.
Perhaps this year you can have a table with one of every towel and (wash mitt) you carry?
How about a class on taking pictures of your work? Specifically taking indoor 'before' and 'after' shots.
How to use the lights to get the best picture etc. Also maybe some tips on taking outdoor shots too.
A few ideas:
1. An outdoor demo tent that the vendors can schedule throughout the day to showcase or demo their products (kinda like the show car garage but outside).
2. Refocus the car show judging criteria to be more "detail" focused and advertise it as such.
3. Maybe have some sort of detail or paint polishing competition, maybe even between vendors to showcase their products or just attendees to have fun and showcase their skills (there are more than enough swirled out rental cars that could be used for this).