If you plan to maintain it yourself and get into the pc, pads, different polishes, etc, go for it! If not, hire a pro detailer to work the blemish out, clay and clean it up for you, then products like Zaino to maintain it.
That's what I did for all my new cars, until I got the itch to try it and spent well over $1k on my pc, pads, and everything else.